Loyalty Manager

Allegiant; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Allegiant is seeking a Manager, Loyalty to lead the Allways Rewards program, driving engagement and revenue through innovative loyalty initiatives. You will work with Product, Marketing, Digital, Technology, Finance, and Customer Experience, delivering the program roadmap and optimizing member experiences.

The role requires 5+ years in loyalty or related fields, strong analytical skills, vendor management, and the ability to influence multiple functions across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Finance, or related field.
• Minimum five (5) years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields.
• Experience managing cross-functional projects from concept through execution.
• Excellent written and verbal communication skills.
• Proven ability to influence stakeholders across multiple business functions.

Responsibilities

• Manage the day-to-day operation and performance of the Allways Rewards loyalty program
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to deliver loyalty enhancements
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits
• Monitor program performance through customer and financial analytics
• Support development and launch of new loyalty partnerships
• Manage relationships with external vendors, consultants, and loyalty partners
• Prepare business cases, performance updates, and executive-level presentations
• Ensure operational excellence by identifying process improvements and resolving issues
• Stay informed on industry trends and competitive loyalty programs
• Foster cross-functional relationships and serve as loyalty SME
• Other duties as assigned

Skills

Cross-functional collaboration

Analytical thinking

Vendor & partner management

Stakeholder influence

Communication skills

Education

Bachelor's degree

Related field: Marketing/Business/Economics/Finance

Tools

CRM systems

Loyalty platforms

Partnership marketing tools

Job description

SummaryThe Manager, Loyalty is responsible for the day-to-day management, execution, and optimization of Allegiant's Allways Rewards loyalty program. This role plays a critical part in delivering the program roadmap, enhancing the member experience, and driving engagement and revenue through innovative loyalty initiatives.

Working cross-functionally with Product, Marketing, Digital, Technology, Finance, Customer Experience, and external partners, the Manager will lead key initiatives, monitor program performance, and help execute Allegiant's long-term vision for transforming Allways Rewards into a leading travel loyalty program.

This is an exciting opportunity for a collaborative, customer-focused leader who enjoys building programs, solving complex business problems, and creating exceptional member experiences.

Visa Sponsorship Available: No

Minimum RequirementsThe combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.

Education: Bachelor’s Degree

Education Details: Bachelor\'s degree in Marketing, Business, Economics, Finance, or related field.

Years of Experience: Minimum five (5) or more years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields.

• Experience managing cross-functional projects from concept through execution
• Strong analytical and problem-solving skills with the ability to translate customer insights into business recommendations
• Experience working with external vendors or strategic partners
• Excellent written and verbal communication skills
• Proven ability to influence stakeholders across multiple business functions

Preferred Requirements

• Experience with airline, travel, hospitality, retail, financial services, or subscription loyalty programs
• Familiarity with co-brand credit card programs or partnership marketing
• Experience working with customer analytics, loyalty platforms, or CRM systems
• Experience leading small teams or mentoring others
• Will lead a team of 3 analyst to be hired

Job Duties

• Manage the day-to-day operation and performance of the Allways Rewards loyalty program
• Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability
• Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to successfully deliver loyalty enhancements
• Develop business requirements and support the implementation of new loyalty capabilities and member benefits
• Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth
• Support the development and launch of new loyalty partnerships that enhance member value and drive incremental revenue
• Manage relationships with external vendors, consultants, and loyalty partners
• Prepare business cases, performance updates, and executive-level presentations
• Ensure operational excellence by identifying process improvements and helping resolve customer and system issues impacting the loyalty experience
• Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant's competitive position
• Foster strong cross-functional relationships and serve as a subject matter expert on loyalty across the organization
• Other duties as assigned

Physical Requirements

The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role.

Essential Services Provider

Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order.

EEO Statement

We welcome all individuals from varied backgrounds and experiences to apply. Our company values the unique perspectives and talents that each person brings to our team.

Equal Opportunity Employer: Disability/Veteran

For more information, see https://allegiantair.jobs

Full Time Benefits:

• Profit Sharing
• Medical/Dental/Vision/Life/ Disability Insurance
• Medical Travel Reimbursement
• Legal, Identity and Pet Insurance
• 401K with an employer match
• Employee Stock Purchase Plan
• Employee Assistance Program
• Flight Benefits
• Paid vacation, holidays, and sick time

Part Time Benefits:

• Profit Sharing
• Medical Travel Reimbursement
• Legal, Identity and Pet Insurance
• 401K with an employer match
• Employee Stock Purchase Plan
• Employee Assistance Program
• Flight Benefits
• Sick time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.