Loyalty Programs Lead: Growth & Operations

Subway

Fort Lauderdale (FL)

Hybrid

USD 121,000 - 151,000

Full time

13 days ago

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Benefits offered by this job

Pension/401K/RSP
Competitive Bonus
Tuition Reimbursement
Company Holidays
Volunteering time

Job summary

Subway is seeking a customer‑centric leader to oversee day‑to‑day operational administration and marketing planning for the North American loyalty portfolio. You will work with cross‑functional teams and external vendors to deepen customer loyalty and drive franchisee profitability, reporting to the Senior Director, Loyalty & Gift Cards.

Responsibilities include budgeting, vendor management, lifecycle campaigns, and program performance reporting, with a focus on personalized communications

Qualifications

  • Bachelor’s degree or equivalent.
  • 5+ years of experience in marketing and operations for nationally scaled loyalty programs.
  • Restaurant and franchise experience preferred.
  • Project management and ability to lead cross-functional projects required.
  • Strong decision making and crisis management capabilities.
  • Ability to collaborate and influence team members.

Responsibilities

  • Manage front-line day-to-day operations of the loyalty program in North America with internal teams and vendors.
  • Submit invoices and monitor loyalty budget in line with approvals.
  • Coordinate with Operations/Training/Guest Care teams to communicate program activity.
  • Lead new initiatives ensuring on-time delivery and budget adherence.
  • Coordinate system issue resolution and preventative measures for program performance.
  • Develop communications and marketing calendars for campaigns and lifecycle initiatives.
  • Monitor key metrics and provide insights for program improvements.
  • Support loyalty strategy to drive acquisition and engagement.

Skills

Marketing strategy
Operations management
Project management
Cross-functional collaboration
Crisis management
Vendor management
Data analysis
Customer-centric mindset

Education

Bachelor's degree

Job description

Subway is seeking a customer‑centric leader to oversee day‑to‑day operational administration and marketing planning for the North American loyalty portfolio. You will work with cross‑functional teams and external vendors to deepen customer loyalty and drive franchisee profitability, reporting to the Senior Director, Loyalty & Gift Cards.

Responsibilities include budgeting, vendor management, lifecycle campaigns, and program performance reporting, with a focus on personalized communications

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