CRM Offers Lead: Strategy, Testing & Personalization

Subway; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Subway is hiring an Assistant Manager, Offers & CRM to lead end-to-end promotional offers, governance, and compliance across campaigns. You’ll align with Menu POS, Martech, and agency teams to maximize traffic, average ticket, and loyalty outcomes.

Bring 3–5 years in promotional/offer marketing, strong data skills with Excel/Tableau, and experience with CRM tools and ESPs. You’ll work autonomously while coordinating with cross-functional partners to drive measurable results.

Qualifications

• Bachelor’s Degree in Business, Marketing, Commerce, Communications, Advertising, or related field required.
• 3-5 years+ of experience, proven in in promotional/offer marketing, performance marketing, loyalty, or CRM.
• Hands-on promotional and offer marketing experience is a must: national and local offers, sweepstakes, offer management, governance, and the marketing communication around them.
• Performance marketing orientation, with a track record of owning KPIs and optimizing against measurable outcomes.
• Comfortable with data: able to read campaign and offer performance, draw the right conclusions, and tell the story clearly to senior audiences. Experience with Excel, Tableau, Databricks, or similar tools a plus.
• Familiarity with experimentation design (incrementality measurement, holdout testing, A/B testing) a plus.
• CRM experience (email, push notifications, journeys, SMS) preferred; hands‑on experience with an enterprise Email Service Provider (e.g., Adobe, Braze, Salesforce Marketing Cloud) a plus.
• Self‑starter, comfortable working autonomously and managing multiple offers in flight at once.

Responsibilities

• Facilitate offer strategy for the CRM program: build the offer plan for each campaign window and recommend which offer constructs to deploy against which business goal (traffic, average check, visit frequency, trial, incrementality).
• Manage the full offer lifecycle (creation, revisions, testing, and implementation) in partnership with Menu POS and Martech teams.
• Maintain the Digital Offer Library and continuously test new offers to expand the library.
• Support offer governance and compliance (naming conventions, discount and duration rules, approval workflows), ensuring every offer clears brand, legal, and technical review before launch.
• Track and evaluate offer performance against business KPIs (incrementality, average check, purchase frequency, and redemptions) in partnership with the Analytics team, and maintain a current point of view on which offers are best for which outcome.
• Turn performance insights into action: recommend offer changes, retire underperformers, and shape the test-and-learn agenda.
• Recommend the right channels for each offer (email, push, SMS, in-app) and partner with the CRM team and agency partners on copy for lifecycle and performance-based messaging.
• Support CRM strategy and planning in partnership with Martech, Analytics, and the annual Marketing Calendar, optimizing toward the top-performing channels and promotional plan.
• Facilitate the CRM content calendar and platform administration (SharePoint), keeping tools and processes up to date.
• Partner with digital and web teams to improve the guest experience through personalization, deep links, and landing pages.
• Support cross-functional and ad hoc initiatives, managing stakeholder requests, SLAs, and timelines.

Skills

CRM experience

Data analysis

Promotion marketing

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Excel

Tableau

Databricks

Job description

Subway is hiring an Assistant Manager, Offers & CRM to lead end-to-end promotional offers, governance, and compliance across campaigns. You’ll align with Menu POS, Martech, and agency teams to maximize traffic, average ticket, and loyalty outcomes.

Bring 3–5 years in promotional/offer marketing, strong data skills with Excel/Tableau, and experience with CRM tools and ESPs. You’ll work autonomously while coordinating with cross-functional partners to drive measurable results.