Longtail Associate - Jumia (Full Time)

Jumia; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Professional growth

Impact on African e-commerce

Entrepreneurial environment

Structured environment

Job summary

Jumia is seeking an experienced leader to drive incubation and scale seller activation on its pan-African platform. You will mentor a team, optimize onboarding, and align KPIs with business goals.

The role emphasizes data-driven decision making with Excel and PowerBI, automation, and the growth mindset to empower thousands of small businesses. Join a fast-paced environment at Jumia to help sellers grow and reach customers.

Qualifications

• 4+ years in e-commerce, operations management, or mass-market business development.
• Bachelor’s degree from a top-tier university.
• Analytical rigor with large data sets in Excel and PowerBI dashboards.
• Growth mindset and passion for empowering small businesses.
• Excellent communication skills in English.

Responsibilities

• Lead the Incubation phase for newly acquired sellers to reach first sales within 30 days.
• Oversee the Long-tail segment with thousands of sellers using automation and scalable support.
• Manage a team of Incubation Associates and Longtail account managers with clear KPIs.
• Drive adoption of growth tools (Sponsored Products, Jumia Express) among smaller vendors.
• Track New Seller Success Rate and Churn Rate using PowerBI and dashboards.
• Improve self-service capabilities to reduce manual intervention for Longtail sellers.

Skills

E-commerce operations

Team leadership

Data analysis

PowerBI

Excel

English communication

Education

Bachelor’s degree

Tools

PowerBI

Excel

Job description

About Jumia

Jumiais a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business[Jumia Logistics]and a digital payment and fintech platform[Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

What you will be doing

• Lead the Incubation phase for all newly acquired sellers ensuring they reach their first sales within their first 30 days on the platform.
• Oversee the Long-tail segment, thousands of small-scale sellers using automated tools, mass communication (Email/SMS/WhatsApp), and scalable support systems.
• Manage a team of Incubation Associates and Longtail account managers, setting clear KPIs for seller activation and retention.
• Drive the adoption of Jumia growth tools (Sponsored Products, Jumia Express) specifically among smaller vendors to boost their visibility.
• Track New Seller Success Rate and Churn Rate using PowerBI and internal dashboards to identify bottlenecks in the seller journey.
• Improve the self-service capabilities of the platform to reduce the need for manual intervention for Longtail sellers

What we are looking for

• 4+ years of experience in e-commerce, operations management, or mass-market business development.
• Proven experience in managing large teams and high-volume operations where automation is key.
• Bachelor’s degree from a top-tier university.
• Analytical Rigor: Ability to manage large data sets in Excel and interpret PowerBI dashboards to drive strategy.
• A “Growth Mindset”: Passionate about empowering small businesses and leveraging technology to scale operations.
• Excellent communication skills in English; ability to simplify complex processes for non-technical sellers

Interview stages

• HR meeting with the Talent Acquisition
• Technical meeting with hiring manager
• Final meeting with the functional manager

We Offer

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders