localized marketing at river game Abroad

river game; United States; On-site; USD 50,000 - 70,000; Full time

Job summary

river game is looking for a localized marketing professional in the United States specializing in French/Portuguese/Arabic/Spanish-speaking regions. The ideal candidate will have a full-time undergraduate degree and passion for games.

Responsibilities include conducting user research, developing targeted marketing strategies, integrating communication resources, and managing marketing campaigns effectively. Proficiency in multiple languages and strong analytical skills are required, along with a dedication to the role.

Qualifications

• Experience in PC/mobile SLG games is preferred.
• Comfort with cultural nuances in the target regions.
• Ability to write copy fluently in required languages.

Responsibilities

• Conduct user needs research in targeted regions.
• Develop targeted marketing strategies for specific markets.
• Integrate communication resources and explore growth channels.
• Regularly perform data analysis and evaluation.
• Manage marketing campaign execution and effectiveness.

Skills

Passion for games

Fluent in multiple languages (Chinese, French, Portuguese, Arabic, Spanish)

Creative planning

Data analysis

Teamwork

Education

Full-time undergraduate degree or above

Job description

localized marketing job at river game. Abroad.

Qualifications

1. A full‑time undergraduate degree or above. Passionate about games, and those with experience in PC/mobile SLG games are preferred.
2. Fluent in Chinese and French/Portuguese/Arabic/Spanish, able to communicate and write copy without obstacles.
3. Understand and be familiar with the culture and hot events in French/Portuguese/Arabic/Spanish‑speaking regions and be able to continuously explore and iterate marketing strategies.
4. Have good creative planning, copywriting, and event implementation capabilities. Possess data analysis skills and be able to regularly review market work and continuously update and improve regional spending.
5. Have a high level of dedication and work enthusiasm, excellent teamwork spirit, strong stress resistance, and the ability to analyze and solve problems. 1.Perform localization optimization of in‑game content, such as UI adaptation issues.

Responsibilities

1. Based on product features, conduct research on user needs in French/Portuguese/Arabic/Spanish‑speaking regions, outline user portraits, and extract product selling points.
2. Develop targeted marketing strategies for French‑speaking regions based on game content and market user insights and coordinate their implementation.
3. Effectively integrate various communication resources in French/Portuguese/Arabic/Spanish‑speaking regions, explore user growth channels, and be responsible for formulating market strategies and their implementation, including but not limited to PR, KOLs, influencers, brand ambassadors, game forums, brand advertisements, offline activities.
4. Regularly conduct effective data statistics, analysis, and effect evaluation.
5. Manage project execution and be responsible for the progress, cost, and quality of marketing campaigns.