Local TV Advertising Account Executive

Nexstar Media Group Inc.; Mount Pleasant (SC); On-site; USD 55,000 - 85,000; Full time

Job summary

WCBD TV, part of Nexstar Media Group, is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, prospects, and clients in the Charleston area.

You will develop relationships, present compelling ad solutions, and manage accounts to meet revenue goals; a Bachelor's degree and sales experience in media preferred.

Join a leading local broadcaster offering growth opportunities and a dynamic team.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field
• Minimum one year’s experience in sales, preferably in the media field
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them
• Proficiency with computers and other office equipment

Responsibilities

• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with local business community
• Makes sales calls on existing and prospective clients
• Maintains assigned accounts and develops new accounts
• Prepares and delivers sales presentations to clients
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Provides clients with information regarding rates for advertising placement in all media
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
• Works with clients and station personnel to develop advertisements
• Performs other duties as assigned

Skills

Sales experience

Revenue growth

Relationship building

Driver's license

Education

Bachelor’s degree in Marketing Advertising or Mass Communications

Tools

Computers

Job description

WCBD TV, part of Nexstar Media Group, is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, prospects, and clients in the Charleston area.

You will develop relationships, present compelling ad solutions, and manage accounts to meet revenue goals; a Bachelor's degree and sales experience in media preferred.

Join a leading local broadcaster offering growth opportunities and a dynamic team.