Account Executive

WCBD News 2 | Count on 2; Mount Pleasant (SC); On-site; USD 50,000 - 90,000; Full time

Job summary

WCBD News 2 | Count on 2 seeks a Sales Account Executive to generate advertising revenue by calling on agencies, cold-calling new prospects, and convincing clients of the merits of television advertising.

The role focuses on growing revenue, building relationships in the local business community, and delivering effective advertising campaigns across all media for area clients.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or related field.
• Minimum one year sales experience, preferably in media.
• Valid driver's license with clean driving record.
• Ability to build relationships and communicate effectively.

Responsibilities

• Implements strategies to grow revenue and exceed goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains advertising options and benefits to customers.
• Provides rate information for advertising placement.
• Develops advertising schedules with clients and station personnel.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Driver's license

Computer proficiency

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Job description

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with local business community
• Makes sales calls on existing and prospective clients
• Maintains assigned accounts and develops new accounts
• Prepares and delivers sales presentations to clients
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Provides clients with information regarding rates for advertising placement in all media
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
• Works with clients and station personnel to develop advertisements
• Performs other duties as assigned

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum one year’s experience in sales, preferably in the media field
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them
• Proficiency with computers and other office equipment

#LI-Onsite

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled