Local SEO Specialist - Charlotte, NC

Market My Market; Charlotte (NC); Hybrid; USD 65,000 - 73,000; Full time

Job summary

A leading marketing firm focused on enhancing clients' local SEO is seeking a Local SEO Specialist. This hybrid position is crucial for optimizing Google Business Profiles and driving effective SEO strategies. Candidates should possess a strong background in SEO with at least four years of experience and a bachelor's degree in a relevant discipline.

Qualifications

• 4 years of local SEO experience.
• Proven ability in developing comprehensive SEO strategies.
• Practical experience managing Google Business Profiles.

Responsibilities

• Conduct SEO opportunity research and develop strategies.
• Manage 200+ Google Business Profiles.
• Monitor and analyze website performance using various tools.

Skills

SEO best practices

Keyword research methodologies

Analytical problem-solving

Proficient in Google Analytics

Developing SEO strategies

Education

Bachelor's degree in business, economics, statistics, or technology-oriented discipline

Job description

Reporting to the Director of SEO, the Local SEO Specialist will focus on optimizing Market My Market’s clients’ Google Business Profiles and enhancing local SEO performance to attract and convert leads for our clients. Market My Market’s target markets are single event legal, specialty medical and dental clients who are located across the country and are looking to grow their presence in their own local market. The Local SEO Specialist is a crucial role for improving clients’ visibility in local search results and driving data-driven marketing strategies alongside our in-house SEO team. The Local SEO Specialist will be responsible for managing and improving results for 200+ Google Business Profiles.

This person in this role will work 3 days a week in person with our SEO team that is based in the Charlotte, NC office.

Responsibilities :

• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency.
  Assist in the creation, maintenance and ongoing optimization of Google Business profiles.
  Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.
  Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
  Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements:

• 4 years of local SEO experience
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.

Qualities we look for in an ideal team member:

• Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
• Responsiveness and consistent communication
• Someone that wants to be an industry expert for their main competencies
• Is always experimenting and keeping up with SEO trends

About the position:

We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO. This is a hybrid in-person and remote work position based in Charlotte, NC. The salary range for this role is $65,000 - $72,500.

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

Our Core Values:

Core Values
Do What You Say
Be Honest and Transparent
Proactive, Not Reactive
Be Thought-Leading
Instill Trust Through Consistent Accountability
Always Do Better, Always Be Better
Do the Right Thing for Clients and MMM

About Market My Market

We deliver completely customized, full service marketing campaigns that bring your company to life online.

Applicants must be legally authorized to work in the United States.

Please share the salary range are you looking for in this position. (This information is helpful to inform our recruitment but offers will be negotiated as well as include additional benefit packages).

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Select one of Market My Market's Core Values and share how you exemplify it in your day-to-day work.