Local SEO & Content Growth Strategist

Strong Automotive; Birmingham (AL); On-site; USD 70,000 - 90,000; Full time

Job summary

Paycom - ATS in Birmingham, AL is seeking an SEO Strategist to turn performance data and client goals into clear plans that improve organic visibility and attract qualified traffic. You will work across keyword and content strategy, technical SEO, local search, and competitive analysis, partnering with execution teams to move recommendations into action.

The role requires 3–5 years in SEO or digital marketing, proficiency with analytics and reporting tools, and strong communication and

Qualifications

• 3–5 years of SEO or digital marketing experience with ownership of strategy and performance.
• Experience with technical SEO, keyword research, content planning, local search, and competitive analysis.
• Proficiency with Google Analytics, Google Search Console, ranking platforms, and crawling tools.
• Ability to turn data and open-ended requests into clear priorities and practical recommendations.
• Strong analytical, problem-solving, project-management, and written communication skills.
• Ability to manage multiple client strategies, deadlines, and cross-functional handoffs.
• Clear communication, consistent follow-through, and comfort working with content, development, and account teams.

Responsibilities

• Develop keyword, content, and landing-page strategies aligned with dealership goals and search intent.
• Plan model, comparison, service, and local-market content that improves visibility and attracts qualified traffic.
• Identify and prioritize technical SEO issues involving crawling, indexing, site architecture, internal linking, schema, and page performance.
• Use Google Search Console, analytics platforms, ranking tools, and audit tools to diagnose issues and uncover opportunities.
• Build local-search strategies, including Google Business Profile recommendations and location-focused content plans.
• Analyze competitors, rankings, and market conditions to identify gaps and recommend next steps.
• Turn client requests and meeting notes into clearly scoped, prioritized action plans.
• Partner with SEO Operations, Content, Development, and Account Teams to move strategies into execution.
• Review complex, compliance-sensitive, or high-risk SEO changes when technical or strategic oversight is needed.
• Monitor results, explain findings clearly, and adjust plans based on performance.
• Stay current on search-engine updates, automotive retail trends, and AI-assisted search, including generative engine optimization, and recommend practical tests and adjustments.

Skills

SEO strategy

Keyword research

Content planning

Local search

Competitive analysis

Data analysis

Written communication

Project management

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field

Tools

Google Analytics

Google Search Console

Ranking platforms

Crawling tools

Job description

Paycom - ATS in Birmingham, AL is seeking an SEO Strategist to turn performance data and client goals into clear plans that improve organic visibility and attract qualified traffic. You will work across keyword and content strategy, technical SEO, local search, and competitive analysis, partnering with execution teams to move recommendations into action.

The role requires 3–5 years in SEO or digital marketing, proficiency with analytics and reporting tools, and strong communication and