Remote Growth Content Strategist - PPC & SEO

Blacksmith Agency LLC; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic campaigns together.
• Ability to present strategic recommendations to clients and sales teams.
• Proven track record of leading execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90-day, 6-month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft, and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee on-page SEO, link building, programmatic pages and AI-driven content.
• Track KPIs, attribution and analytics accuracy.
• Provide weekly direction and QA; coordinate with the marketing PM.
• Present monthly/quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel

Analytics

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Content Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client