Local Sales Manager

News4jax; Jacksonville (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Graham Media Group located in Jacksonville seeks a Sales Leader to reinvent our approach with bold, outside-the-box thinking. You will lead a team of Account Executives to grow revenue through 360-degree campaigns, digital offerings, and strong agency partnerships.

Ideal candidate has extensive broadcast/digital sales experience, leadership credentials, and a data-driven mindset. This role requires travel to major U.S. ad markets and seamless collaboration with GSM and GM.

Qualifications

• Extensive experience in broadcast/digital sales, product knowledge and local market analytics.
• Expert knowledge of research and ratings metrics; Wide Orbit experience is a plus.
• Proven leadership in building and managing a sales staff to achieve revenue goals.
• Exceptional coaching and communication skills are essential.
• Strong computer skills to pull/create reports and provide data/analytics.
• Able to adapt in a dynamic work environment and share a clear vision.

Responsibilities

• Lead a team of Account Executives to drive new business development and revenue growth.
• Develop cross-platform strategies and ROI-focused advertising solutions.
• Mentor, coach and develop employees to their fullest potential.
• Engage in talent selection and training of new hires as needed.
• Travel to key U.S. ad markets to cultivate client relationships.

Skills

Leadership

New business development

Digital skills

Communication skills

Coaching skills

Team management

Data analytics

Education

College degree preferred

Tools

Wide Orbit

Market analytics tools

Job description

Graham Media Group is searching for a Sales Leader who will reinvent our business by being big, bold and thinking outside the traditional way of doing business. This position, based in Jacksonville, represents WJXT & CW17 and News4JAX.

Experience:

The Sales Manager must be able to dig in and develop advertising campaigns that offer 360-degree solutions and get deep into agencies and local businesses where the decisions about media plans are being made. Candidate must have exceptional new business and digital skills and be able to produce strategies that are capable of growing advertising dollars. The selected candidate will lead a team of Account Executives to ensure that new business development, account retention and new product launch goals are achieved.

• Work cooperatively with sales management to identify and address all issues regarding cross-platform strategies and workflow while creating interactive products, packages, content, and rates appropriate to the market.
• Manage, engage and motivate a team of high performers.
• Mentor, coach, and develop employees to their fullest potential.
• Participate in the selection process for new talent as needed, consistent with company hiring requirements, and provide training of new employees.
• Achieve and surpass local revenue budget goals.
• Responsible for making business decisions around the profitability of his/her sales organizations as well as specific sales proposals and offerings.
• Consistently communicate with GSM regarding station pricing and inventory models; utilizing all available platforms.
• Create sales promotions that simultaneously serve the interests of agency clients, direct advertisers and the station.
• Develop sales and profitable advertising programs that deliver expected ROI for advertisers.
• Through ongoing and consistent verbal and written communication - including gathering market intelligence from account executives -- provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities and other business matters.
• Report weekly status and key metrics to station executives, and attendance of sales planning meetings.
• Provide sales training, perform and assist on sales calls when warranted and establish ongoing sales consulting.
• Able to consistently travel to key ad markets in the U.S.

Requirements:

• Candidate should have extensive experience in broadcast/digital sales, product knowledge, and local market analytics, preferably TV sales and management.
• Candidate should have expert knowledge of research and ratings metrics, Wide Orbit experience a plus.
• Leadership experience, with a proven track record of building and managing a sales staff to achieve revenue goals and high performance.
• Exceptional coaching skills; excellent verbal and written communication skills a must.
• Computer skills are essential to pull/create reports and provide data/analytics.
• Ability to share vision, gain buy in and build loyalty.
• Candidates should be extremely flexible in the face of an extraordinarily dynamic work environment.
• College degree preferred.

Additional Information:

WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

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