Local Radio Buyer: Fast-Paced Data-Driven Media

Fitzco; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Fitzco is seeking a skilled Local Radio Buyer in Atlanta to manage investments across numerous markets, balancing national priorities with local performance. The role requires quick adaptation to shifting demand, accurate pacing, and strong collaboration with strategy and analytics teams.

The ideal candidate has 3+ years in radio buying, advanced Excel skills, and a proven track record of optimizing campaigns and negotiating with media partners.

Qualifications

• 3+ years of local terrestrial radio buying experience.
• Experience managing media investments across multiple markets simultaneously.
• Experience working on performance-driven or lead-generation businesses where budgets and priorities shift frequently.
• Strong analytical skills with the ability to interpret performance data and make optimization recommendations.
• Demonstrated ability to thrive in a fast-paced environment with changing priorities and tight turnaround times.
• Experience forecasting, pacing, and managing fluctuating budgets while maintaining campaign performance.

Responsibilities

• Own Local Radio Buying.
• Manage radio investments across a large portfolio of local markets, balancing national priorities with individual market performance and business needs.
• React quickly to changing business conditions, reallocating budgets and adjusting media plans based on lead demand, seasonal trends, weather impacts, market opportunities, and operational capacity.
• Maintain accurate pacing, forecasting, and budget stewardship in a highly fluid planning environment.
• Manage campaign calendars, insertion orders, trafficking requirements, deployment schedules, and proof of performance.
• Negotiate and manage media partners; build relationships with major station groups to secure competitive rates and inventory access.
• Identify and capitalize on short-term market opportunities, including promotional inventory and opportunistic buys.
• Evaluate media partners based on audience fit, market coverage, inventory quality, cost, and measurement capabilities.
• Hold partners accountable for delivery, quality, financial documentation and value.
• Optimize performance; evaluate market-level performance against leads, appointments, call volume, cost efficiency and campaign effectiveness.
• Partner with strategy and analytics teams to identify underperforming markets and implement optimization plans.
• Communicate actionable insights and recommendations connected to media performance and business results.
• Monitor spend, pacing, reach, frequency, audience delivery and website traffic.
• Adjust buys across partners and stations, dayparts and placements based on performance.

Skills

Radio Buying

Budget Management

Analytics

Negotiation

Tools

Strata

Prisma

Asana

Excel

Nielsen Audio

Job description

Fitzco is seeking a skilled Local Radio Buyer in Atlanta to manage investments across numerous markets, balancing national priorities with local performance. The role requires quick adaptation to shifting demand, accurate pacing, and strong collaboration with strategy and analytics teams.

The ideal candidate has 3+ years in radio buying, advanced Excel skills, and a proven track record of optimizing campaigns and negotiating with media partners.