Cross-Channel Media Strategist

Fitzco; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Fitzco in Atlanta is seeking a media planner to contribute to cross-channel media strategies across traditional and digital channels. You will work with a team to analyze competitive landscapes, consumer insights, and historical performance to develop solid rationale for media plan recommendations.

The role involves collaboration with Platforms and in-house programmatic teams to execute plans, manage publisher RFPs, traffic campaigns, and monitor KPI performance, ensuring accuracy and timely

Qualifications

• 2+ years of media planning experience, agency environment preferred.
• Traditional media experience required; digital experience bonus.
• Knowledge of research tools such as ComScore, Simmons/MRI, MediaOcean, MediaRadar, Prisma.

Responsibilities

• Develop cross-channel media strategies for traditional and digital channels.
• Analyze competitive landscape and historical performance to justify plan recommendations.
• Manage execution of media plans, trafficking, and KPI monitoring.

Skills

Media planning

Agency experience

Strategic thinking

Tools

ComScore

Simmons/MRI

MediaOcean

MediaRadar

Prisma

Adobe Analytics

Google Analytics

Job description

Fitzco in Atlanta is seeking a media planner to contribute to cross-channel media strategies across traditional and digital channels. You will work with a team to analyze competitive landscapes, consumer insights, and historical performance to develop solid rationale for media plan recommendations.

The role involves collaboration with Platforms and in-house programmatic teams to execute plans, manage publisher RFPs, traffic campaigns, and monitor KPI performance, ensuring accuracy and timely