Senior Media Planner

Fitzco; Atlanta (GA); On-site; USD 65,000 - 75,000; Full time

Job summary

Fitzco in Atlanta seeks a seasoned Media Planner to build cross-channel strategies across traditional and digital channels, analyzing the competitive landscape and performance data to justify media plan recommendations. You will work with a collaborative team to craft insightful proposals for clients.

You will coordinate with Platforms and in-house Programmatic teams to execute plans, traffic campaigns, monitor deliveries, and optimize campaigns based on KPI performance.

Qualifications

• Minimum 3–5 years of media planning experience, agency environment preferred.
• Traditional media experience required; digital experience bonus.
• Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, MediaRadar, Prisma.
• Working knowledge of asset trafficking and timelines.
• Understanding of site tagging and analytics platforms (Adobe, Google Analytics).
• Ability to write clear, concise presentations.
• Ability to manage multiple projects in a fast-paced environment.
• Ability to initiate steps and see projects through to completion.

Responsibilities

• Develop cross-channel media strategies for traditional and digital channels.
• Analyze competitive landscape, consumer insights, and historical performance.
• Evaluate media proposals and provide client POVs.
• Collaborate with Platforms and in-house programmatic teams to execute plans.
• Traffic campaigns, monitor deliveries, and optimize based on KPI performance.
• Monitor client expenditures and resolve billing discrepancies.
• Share best-in-class work and drive trend spotting for clients.

Skills

Media planning

Cross-functional collaboration

Presentation skills

Analytical thinking

AI-driven optimization

Tools

ComScore

Simmons/MRI

MediaOcean

MediaRadar

Prisma

Job description

Brief Description

FITZCO Hungry, curious, growing and never satisfied. That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. We’re fully aligned on the concept that all we do is help clients sell more things to more people. Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including UnitedHealth Group, Home Instead, EyeCare Partners, Southern Company, SYLVANIA, Wellstar, and more. This position is based in Atlanta. We’re in the office Tu/Th every week.

Position Summary

• Build smart plans
  • Contribute to the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, influencer, search, outdoor, print, etc.).
  • Work with your team to analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
  • Evaluate media proposals from partners and provide POVs to clients
• Bring them into the world
  • Work with Platforms and In-house Programmatic teams to execute media plans promptly and accurately. Provide ongoing stewardship and execution of plans, including:
  • Managing publisher RFPs.
  • Contributing to insertion order process and ensuring adherence to agency terms & conditions.
  • Trafficking digital and traditional campaigns.
  • Monitoring campaign deliveries, pacing and suggesting optimizations based on campaign KPI performance .
  • Monitoring client expenditures and working with various teams to resolve billing discrepancies.
• Become a go-to media expert
  • Contribute to our always-on trend spotting to establish a strong thought leadership position with clients in an ever-changing media landscape.
  • Collaborate within the agency to share best in class work and inspire upcoming briefs/plans.
  • Be curious about media, and finding unique, efficient and effective solutions for clients.

What You'll Need To Succeed

Grit: ask the tough questions, always know the “why”, not just the “what"

Agility: we’re more nimble than ever, and we’re looking for another pace setter

Straight talk: we already have enough jargon

Accountability: find the delicate balance of agility, quality of output, and impact to the business

Curiosity: dig deep into performance, have proven use of AI to find the better/more efficient way.

• Minimum 3-5 years of media planning experience, agency environment preferred.
• Traditional experience required, digital experience bonus.
• Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, MediaRadar, Prisma etc.
• Working knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables.
• Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics.
• Ability to write clear and concise presentations in a straightforward and enlightening way.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to identify and initiate the first steps in the process and see them through to the end of a project.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.