Senior Programmatic Media Strategist

Fitzco; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Fitzco is seeking a Digital Platforms professional in Atlanta to lead programmatic investment and activation across display, video, CTV/OTT, audio, and more. You will own in-platform execution, translate strategy into buying approaches, and partner with Strategy, Analytics, Ad Operations, and Account teams to drive measurable outcomes across the full funnel.

You will build programs across DSPs, optimize budgets and pacing, and collaborate with teams to deliver integrated campaigns with strong QA

Qualifications

• 3–5 years of experience in digital media, including 2+ years of hands-on programmatic campaign activation and optimization.
• Strong understanding of programmatic media buying across display, video, CTV/OTT, audio, native, and other digital channels.
• Hands-on experience activating and optimizing campaigns within DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Understanding of the broader programmatic ecosystem, including DSPs, SSPs, exchanges, PMPs, programmatic guaranteed, and open auction.
• Experience developing audience and targeting strategies using first-party, third-party, contextual, retargeting, and other available data signals.
• Strong understanding of campaign setup, trafficking, pixels, conversion tracking, creative specifications, and quality assurance.
• Experience managing campaign budgets, pacing, bids, frequency, inventory, and ongoing optimizations against performance goals.
• Ability to analyze campaign performance, identify key insights, and translate learnings into actionable recommendations.
• Familiarity with brand safety, viewability, invalid traffic, and verification practices.
• Strong attention to detail, problem-solving skills, and ability to manage multiple campaigns and priorities simultaneously.
• Experience collaborating across Media, Strategy, Analytics, Account, Creative, Production, and Ad Operations teams
• Nice to haves: Experience working in an agency or client-facing media environment
• Experience with The Trade Desk, Google DV360, Amazon DSP, or multiple DSPs
• Experience with CTV/OTT, programmatic audio, DOOH, or other emerging programmatic channels
• Familiarity with verification and measurement platforms such as IAS, DoubleVerify, or similar tools
• Experience with paid social platforms such as Meta, TikTok, Pinterest, or LinkedIn

Responsibilities

• Lead programmatic investment and activation across display, video, CTV/OTT, audio, and other digital channels.
• Own in-platform campaign execution and translate media strategy into programmatic buying approaches.
• Partner with Strategy, Analytics, Ad Operations, and Account teams to drive measurable outcomes across the full funnel.
• Build and optimize campaigns within DSPs (The Trade Desk, DV360, Amazon DSP) and manage day-to-day budgets and pacing.
• Establish campaign structures, bidding strategies, frequency controls, inventory parameters, brand-safety requirements, and measurement frameworks.
• Contribute to testing roadmaps across audiences, creative, inventory, bidding strategies, and emerging capabilities.
• Coordinate with paid social, search, and other channels to create integrated campaign plans.
• Maintain QA processes across targeting, budgets, creative, tracking, and reporting.

Skills

Digital media strategy

Programmatic activation

Campaign optimization

Budget management

Audience targeting

Cross-functional collaboration

QA processes

Brand safety

Measurement analysis

Agency experience

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Fitzco is seeking a Digital Platforms professional in Atlanta to lead programmatic investment and activation across display, video, CTV/OTT, audio, and more. You will own in-platform execution, translate strategy into buying approaches, and partner with Strategy, Analytics, Ad Operations, and Account teams to drive measurable outcomes across the full funnel.

You will build programs across DSPs, optimize budgets and pacing, and collaborate with teams to deliver integrated campaigns with strong QA