Senior Cross-Channel Media Strategist

Fitzco; Atlanta (GA); On-site; USD 65,000 - 75,000; Full time

Job summary

Fitzco in Atlanta seeks a seasoned Media Planner to build cross-channel strategies across traditional and digital channels, analyzing the competitive landscape and performance data to justify media plan recommendations. You will work with a collaborative team to craft insightful proposals for clients.

You will coordinate with Platforms and in-house Programmatic teams to execute plans, traffic campaigns, monitor deliveries, and optimize campaigns based on KPI performance.

Qualifications

• Minimum 3–5 years of media planning experience, agency environment preferred.
• Traditional media experience required; digital experience bonus.
• Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, MediaRadar, Prisma.
• Working knowledge of asset trafficking and timelines.
• Understanding of site tagging and analytics platforms (Adobe, Google Analytics).
• Ability to write clear, concise presentations.
• Ability to manage multiple projects in a fast-paced environment.
• Ability to initiate steps and see projects through to completion.

Responsibilities

• Develop cross-channel media strategies for traditional and digital channels.
• Analyze competitive landscape, consumer insights, and historical performance.
• Evaluate media proposals and provide client POVs.
• Collaborate with Platforms and in-house programmatic teams to execute plans.
• Traffic campaigns, monitor deliveries, and optimize based on KPI performance.
• Monitor client expenditures and resolve billing discrepancies.
• Share best-in-class work and drive trend spotting for clients.

Skills

Media planning

Cross-functional collaboration

Presentation skills

Analytical thinking

AI-driven optimization

Tools

ComScore

Simmons/MRI

MediaOcean

MediaRadar

Prisma

Job description

Fitzco in Atlanta seeks a seasoned Media Planner to build cross-channel strategies across traditional and digital channels, analyzing the competitive landscape and performance data to justify media plan recommendations. You will work with a collaborative team to craft insightful proposals for clients.

You will coordinate with Platforms and in-house Programmatic teams to execute plans, traffic campaigns, monitor deliveries, and optimize campaigns based on KPI performance.