Local Media Sales Pro: Broadcast & Streaming Growth

TEGNA Inc.; Michigan; On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) with company match

Paid time off

Nine paid holidays

Job summary

TEGNA Inc. in Midland, MI is seeking a competitive Account Executive to develop new business and grow a portfolio of advertising clients across broadcast TV, Premion streaming/CTV and digital.

You’ll build a strong pipeline, manage the full sales cycle, and close opportunities while meeting activity and revenue targets. The role emphasizes consultative selling, data-informed proposals, and growing client relationships across local markets.

Qualifications

• Competitive, self-motivated and goal-oriented with a genuine interest in building a career in sales.
• Strong communication, presentation and relationship-building skills.
• Coachable, curious and motivated to learn consultative media sales.
• Strong organizational skills and follow-through, with the ability to manage multiple priorities.
• Interest in broadcast television, streaming/CTV and digital advertising, with a willingness to learn and stay current on the evolving media landscape.
• Sales, customer service, marketing or advertising experience preferred but not required. Internships, relevant coursework and transferable experience are welcome.
• Bachelor’s degree preferred.
• Comfort with Microsoft Office; familiarity with CRM or digital advertising tools is a plus.
• Valid driver’s license and ability to travel locally to meet with clients as needed.

Responsibilities

• Develop new business. Build and maintain a strong pipeline through consistent prospecting.
• Manage the full sales process. Prospect, qualify, uncover client needs, present solutions, handle objections and close business while working toward established activity and revenue goals.
• Sell consultatively. Learn each client’s business and marketing goals and recommend the right mix of broadcast television, Premion streaming/CTV and digital solutions to deliver measurable results.
• Build compelling proposals. Develop data-informed presentations that demonstrate how broadcast reach and connected-TV targeting can work together to meet client objectives.
• Grow client relationships. Build new accounts into long-term partnerships by delivering results, maintaining strong relationships and identifying opportunities for continued growth.
• Manage your pipeline. Use CRM and prospecting tools to manage activity, maintain an accurate pipeline and keep opportunities moving. Partner with account, creative and product teams to deliver effective campaigns for clients.

Skills

Prospecting

Communication

Relationship-building

Sales

Self-motivation

Education

Bachelor's degree preferred

Tools

CRM software

Digital advertising tools

Premion/CTV platforms

Job description

TEGNA Inc. in Midland, MI is seeking a competitive Account Executive to develop new business and grow a portfolio of advertising clients across broadcast TV, Premion streaming/CTV and digital.

You’ll build a strong pipeline, manage the full sales cycle, and close opportunities while meeting activity and revenue targets. The role emphasizes consultative selling, data-informed proposals, and growing client relationships across local markets.