Local Marketing Pro — Drive Traffic & Loyalty

Dunkin' | ZSC Enterprises; Conyers (GA); On-site; USD 52,000 - 70,000; Full time

Job summary

Dunkin' | ZSC Enterprises is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively.

Responsibilities include creating social content, managing local digital presence, supporting openings and events, coordinating with vendors,

Qualifications

• 2+ years in marketing, local marketing, social media, or restaurant/retail.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Local marketing

Social media

Content creation

Marketing analytics

Communication

Organization

Project management

Travel

Tools

Canva

Microsoft Office

Digital marketing platforms

Job description

Dunkin' | ZSC Enterprises is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively.

Responsibilities include creating social content, managing local digital presence, supporting openings and events, coordinating with vendors,