Local Marketing Lead for Restaurants & Communities

Dunkin' | ZSC Enterprises; Jonesboro (GA); Presencial; USD 45.000 - 60.000; Jornada completa

Descripción de la vacante

Dunkin is seeking a Marketing Specialist to support local franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. The role collaborates with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively.

You will create social content, promotions, partnerships, and events; manage Google Business listings and local SEO; support new openings and remodels;

Formación

• 2+ years in marketing or local marketing.
• Experience in franchise/restaurant or multi-unit environments.
• Strong communication and project-management skills.

Responsabilidades

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Conocimientos

Marketing

Local marketing

Social media

Communication

Organization

Project management

Herramientas

Canva

Microsoft Office

Social media platforms

Digital marketing tools

Descripción del empleo

Dunkin is seeking a Marketing Specialist to support local franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. The role collaborates with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively.

You will create social content, promotions, partnerships, and events; manage Google Business listings and local SEO; support new openings and remodels;