Restaurant Local Marketing Specialist

Dunkin' | ZSC Enterprises; Rockmart (GA); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

Dunkin is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that lift sales, guest engagement, loyalty, and community awareness. This role collaborates with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed.

You will manage local marketing campaigns, content creation, and digital presence, while coordinating with partners to drive traffic and transactions.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.

Responsabilités

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Connaissances

Marketing

Local marketing

Social media

Restaurant/retail experience

Canva

Microsoft Office

Digital marketing platforms

Analytics

Communication

Project management

Outils

Canva

Microsoft Office

Social media tools

Google Business

SEO basics

Description du poste

Dunkin is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that lift sales, guest engagement, loyalty, and community awareness. This role collaborates with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed.

You will manage local marketing campaigns, content creation, and digital presence, while coordinating with partners to drive traffic and transactions.