Local Marketing Lead: Community Growth & Partnerships

Charles Schwab; Westlake (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) with company match and Employee

Stock purchase plan

Paid vacation, volunteering, and 28‑s

Paid parental leave and family buildin

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab in the Dallas area is seeking a Manager, Local Marketing to partner with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within the community. The role focuses on relationship marketing channels, events, social media, PR, and sponsorships, with about 15% of time spent in local markets.

You will collaborate with branch leaders, sales teams, and Central Marketing to deliver growth, build budgets and reports, and

Qualifications

• 3-5 years of marketing experience.
• Experience partnering with sales organizations to achieve goals.
• Knowledge of relationship marketing channels and integrated plans.
• Ability to work autonomously and take initiative.
• Strong attention to detail and organization.
• Comfort with data to drive branch outcomes.
• Excellent relationship-building skills.
• Curious mindset and drive for continuous improvement.

Responsibilities

• Collaborate daily with local branch partners to act as their marketing and lead gen thought partner.
• Develop annual marketing plan that elevates the branch network and delivers leads.
• Build and maintain partnerships across PR, local advertising, events, social media, sponsorships.
• Identify growth opportunities for branch teams and help execute plans.
• Be an accountable partner in local branch success and advocate for the team.
• Participate in regional calls to share guidance and best practices.
• Collaborate with other Local Marketing managers to share trends and opportunities.
• Develop quarterly Marketing performance reports and calibrate performance.
• Oversee annual budget.
• Be a trusted business partner to the branch network and Central Marketing.

Skills

Marketing experience

Partnership with sales

Relationship marketing

Autonomous

Attention to detail

Data-driven

Relationship-building

Curiosity

Job description

Charles Schwab in the Dallas area is seeking a Manager, Local Marketing to partner with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within the community. The role focuses on relationship marketing channels, events, social media, PR, and sponsorships, with about 15% of time spent in local markets.

You will collaborate with branch leaders, sales teams, and Central Marketing to deliver growth, build budgets and reports, and