Manager, Local Marketing

Charles Schwab; Westlake (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) with company match and Employee

Stock purchase plan

Paid vacation, volunteering, and 28‑s

Paid parental leave and family buildin

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab in the Dallas area is seeking a Manager, Local Marketing to partner with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within the community. The role focuses on relationship marketing channels, events, social media, PR, and sponsorships, with about 15% of time spent in local markets.

You will collaborate with branch leaders, sales teams, and Central Marketing to deliver growth, build budgets and reports, and

Qualifications

• 3-5 years of marketing experience.
• Experience partnering with sales organizations to achieve goals.
• Knowledge of relationship marketing channels and integrated plans.
• Ability to work autonomously and take initiative.
• Strong attention to detail and organization.
• Comfort with data to drive branch outcomes.
• Excellent relationship-building skills.
• Curious mindset and drive for continuous improvement.

Responsibilities

• Collaborate daily with local branch partners to act as their marketing and lead gen thought partner.
• Develop annual marketing plan that elevates the branch network and delivers leads.
• Build and maintain partnerships across PR, local advertising, events, social media, sponsorships.
• Identify growth opportunities for branch teams and help execute plans.
• Be an accountable partner in local branch success and advocate for the team.
• Participate in regional calls to share guidance and best practices.
• Collaborate with other Local Marketing managers to share trends and opportunities.
• Develop quarterly Marketing performance reports and calibrate performance.
• Oversee annual budget.
• Be a trusted business partner to the branch network and Central Marketing.

Skills

Marketing experience

Partnership with sales

Relationship marketing

Autonomous

Attention to detail

Data-driven

Relationship-building

Curiosity

Job description

Your opportunity

The Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community. The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle. The ideal candidate can quickly establish strong partnerships and has a good understanding of relationship marketing channels, including events, social media, advertising, PR and corporate sponsorships. Building strong relationships with our sales force – and understanding the local communities, demographics and psychographics of that local audience – are keys to success in this role. It is expected that 15% of the Manager's time is spent in the local markets they support.

What You’ll Do

• Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
• Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
• Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
• Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
• Act as an accountable partner in the local branch team’s success, and advocate on behalf of this team
• Participate in regional business calls to provide guidance for achieving success and share best practices across the network
• Collaborate closely with other Local Marketing managers to share best practices, discuss trends, vet ideas, and identify opportunities for driving further growth
• Develop quarterly Marketing performance reports to track and calibrate performance to-date and recommend improvements for subsequent quarters
• Oversee annual budget
• Be a trusted business partner to the branch network, peers on the Local Marketing team, and across Central Marketing

What you have

• 3-5 years of marketing experience
• Experience in partnering with sales organizations to help them achieve their goals is preferred
• Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
• Ability to work autonomously, proven self-starter
• Attention to detail, and strong organizational and problem-solving skills
• Data-curious, capable of leveraging results to help drive outcomes for the branch network
• Exceptional relationship-building skills
• Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement

What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance