Manager, Local Marketing

Charles Schwab Corporation; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Charles Schwab Corporation is seeking a Manager of Local Marketing in Austin to partner with local branches, develop integrated plans, and drive new leads and conversions. You will work with branch leaders to set strategy, execute plans, and nurture opportunities throughout the sales lifecycle.

The role emphasizes relationship marketing channels, events, social media, advertising, PR and sponsorships, with about 15% of time in local markets.

Qualifications

• 3–5 years of marketing experience.
• Experience partnering with sales organizations preferred.
• Basic knowledge of relationship marketing channels.
• Autonomy and self-starting ability.
• Strong attention to detail and organization.
• Data-curious with results-driven mindset.
• Exceptional relationship-building skills.

Responsibilities

• Collaborate daily with local branch partners as marketing lead partner.
• Develop annual marketing plan to elevate the branch network.
• Coordinate with PR, local advertising, events, social media, sponsorships.
• Identify and execute growth opportunities for branch teams.
• Advocate for the local branch network and drive success.
• Share best practices across regional calls and networks.
• Coordinate quarterly marketing performance reports.
• Oversee annual budget and spend.
• Be a trusted partner across Local and Central Marketing.

Skills

Marketing experience

Relationship marketing

Sales partnership experience

Autonomy / self-starter

Attention to detail

Data-driven decision making

Organizational skills

Cross-functional collaboration

Job description

Your Opportunity

The Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community. The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle. The ideal candidate can quickly establish strong partnerships and has a good understanding of relationship marketing channels, including events, social media, advertising, PR and corporate sponsorships. Building strong relationships with our sales force -- and understanding the local communities, demographics and psychographics of that local audience -- are keys to success in this role. It is expected that 15% of the Manager's time is spent in the local markets they support.

What you'll do:

• Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
• Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
• Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
• Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
• Act as an accountable partner in the local branch team's success, and advocate on behalf of this team
• Participate in regional business calls to provide guidance for achieving success and share best practices across the network
• Collaborate closely with other Local Marketing managers to share best practices, discuss trends, vet ideas, and identify opportunities for driving further growth
• Develop quarterly Marketing performance reports to track and calibrate performance to-date and recommend improvements for subsequent quarters
• Oversee annual budget
• Be a trusted business partner to the branch network, peers on the Local Marketing team, and across Central Marketing

What you have

• 3-5 years of marketing experience
• Experience in partnering with sales organizations to help them achieve their goals is preferred
• Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
• Ability to work autonomously, proven self-starter
• Attention to detail, and strong organizational and problem-solving skills
• Data-curious, capable of leveraging results to help drive outcomes for the branch network
• Exceptional relationship-building skills
• Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement