Livestock Equipment Field Specialist – West

CNH; Idaho; Hybrid; USD 87,000 - 133,000; Full time

Job summary

CNH Industrial invites applications for a Field-based Product Specialist for Livestock Equipment, covering Western US territories. You will serve as the product expert for small and mid-range tractors, windrowers, balers, mowers, and hay tools, delivering value to dealers and customers.

This role requires strong communication, training, and field demonstration skills, with travel up to 75%. You will collaborate with sales, marketing, and product teams to drive sales and market share, while

Qualifications

• Bachelor's Degree required. In lieu of a degree, will accept an Associate's Degree with an additional three years of agricultural product experience or a high school diploma with an additional five years of agricultural product experience.
• Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
• Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
• Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
• Strong understanding of precision technology solutions and their integration with production agriculture equipment.
• Excellent communication, presentation, facilitation, and relationship-building skills.
• Ability to translate technical product features into customer-focused value propositions and business outcomes.
• Demonstrated ability to work independently while partnering effectively across sales, marketing, product, and dealer organizations.
• This is a field-based position with travel requirements of up to 75%.

Responsibilities

• Serve as the regional product expert for the Livestock equipment portfolio, including small and mid-range tractors, self-propelled windrowers, balers, mowers, attachments, and related hay tools, supporting both New Holland and Case IH commercial objectives.
• Plan, manage, and execute customer and dealer engagement activities, including field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
• Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
• Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
• Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
• Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
• Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
• Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
• Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
• Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
• Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow-up activities throughout the ownership journey.
• Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
• Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.

Job description

CNH Industrial invites applications for a Field-based Product Specialist for Livestock Equipment, covering Western US territories. You will serve as the product expert for small and mid-range tractors, windrowers, balers, mowers, and hay tools, delivering value to dealers and customers.

This role requires strong communication, training, and field demonstration skills, with travel up to 75%. You will collaborate with sales, marketing, and product teams to drive sales and market share, while