Live Title Strategy Lead - Sports & Events

Netflix; Los Angeles (CA); On-site; USD 210,000 - 339,000; Full time

Job summary

Netflix seeks a Manager, Live Title Strategy to own upstream and midstream marketing for live titles, collaborating across leagues, events, and formats. You will translate audience and market insights into clear, actionable strategies that drive cross‑functional alignment with content, product, and partnerships.

You will design end‑to‑end roadmaps, socialize plans with senior leaders, and codify learnings into scalable playbooks to reduce complexity and accelerate future campaigns.

Qualifications

• Experience in sports and/or live entertainment marketing.
• Ability to synthesize audience insight and business goals into strategies.
• Proven track record of multi‑channel live campaigns.
• Strong communication to senior leadership and cross‑functional partners.

Responsibilities

• Own the end-to-end marketing strategy for assigned live titles from audience definition to post‑launch learning.
• Translate content, audience, and market insight into clear positioning and strategic briefs for Live Title Creative and partners.
• Define campaign objectives, narrative, messaging hierarchy, and map channel strategy across Netflix and partner ecosystems.
• Lead day‑to‑day cross‑functional orchestration, convene taskforces, manage milestones and decision points.
• Develop and maintain league/partner playbooks and templates to enable faster, more consistent campaigns.
• Codify and disseminate post‑mortem learnings to improve future strategies and playbooks.

Skills

Strategic thinking

Cross-functional collaboration

Excellent communicator

Storytelling

Autonomy and ownership

Relationship-building

Job description

Netflix seeks a Manager, Live Title Strategy to own upstream and midstream marketing for live titles, collaborating across leagues, events, and formats. You will translate audience and market insights into clear, actionable strategies that drive cross‑functional alignment with content, product, and partnerships.

You will design end‑to‑end roadmaps, socialize plans with senior leaders, and codify learnings into scalable playbooks to reduce complexity and accelerate future campaigns.