Live Events Marketing & Private-Event Sales Lead

ASM Global Group; Richmond (VA); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, vision, life and disa

Paid vacation

401k plan

Job summary

Legends Global seeks a Marketing & Private Event Sales Manager for Siegel Center in Richmond, VA. You will lead multi-channel campaigns and drive private-event opportunities, collaborating with stakeholders across Legends Global Marketing Network to maximize revenue and attendance.

The role combines on-site marketing with sales leadership, coordinating with promoters, venues, and local partners to expand programming and improve performance year over year.

Qualifications

• Bachelor’s Degree or equivalent.
• 3-5 years of marketing and/or content creation experience.
• Experience with live entertainment or sports preferred.
• Knowledge of market preferred.
• Proficiency in Adobe Creative Suite.

Responsibilities

• Create, implement, and measure omnichannel marketing campaigns for concerts, family shows, sporting events, and more.
• Identify and pursue private-event opportunities; manage full sales cycle and CRM records.
• Oversee content development for sales materials, website, and digital platforms.
• Develop strategies to grow the venue’s consumer and private-event databases and build partnerships.
• Track ticket-sales performance, digital engagement, and revenue, and provide regular reports to leadership.

Skills

Live entertainment experience

Marketing experience

Content creation

Education

Bachelor’s Degree or equivalent

Tools

Adobe Creative Suite

Job description

Legends Global seeks a Marketing & Private Event Sales Manager for Siegel Center in Richmond, VA. You will lead multi-channel campaigns and drive private-event opportunities, collaborating with stakeholders across Legends Global Marketing Network to maximize revenue and attendance.

The role combines on-site marketing with sales leadership, coordinating with promoters, venues, and local partners to expand programming and improve performance year over year.