Marketing & Private Events Manager (Venue Growth)

Legends Global; Richmond (VA); On-site; USD 60,000 - 70,000; Full time

Job summary

Legends Global in Richmond, VA, is seeking a Marketing & Private Events Manager to drive revenue for the Siegel Center. You will lead multi-channel campaigns, promote concerts and family shows, and develop private-event business with venues, promoters, and partners.

Reporting to the General Manager, you will collaborate with booking staff and local stakeholders to expand venue utilization, grow attendance, and generate new revenue streams through on-site marketing and outbound sales.

Qualifications

• Bachelor’s Degree or equivalent.
• 3–5 years of marketing and/or content creation experience.
• Experience with live entertainment or sports preferred.

Responsibilities

• Create and manage omnichannel marketing campaigns for venue programming.
• Identify, pursue, and close private-event opportunities.
• Develop content for sales materials, website, and social channels.
• Build partnerships with local businesses and community organizations.
• Track performance metrics and report on revenue and pipeline.

Skills

Marketing

Event sales

CRM management

Adobe Creative Suite

Communication

Organization

Project management

Education

Bachelor’s Degree or equivalent

Tools

CRM software

Microsoft 365

Job description

Legends Global in Richmond, VA, is seeking a Marketing & Private Events Manager to drive revenue for the Siegel Center. You will lead multi-channel campaigns, promote concerts and family shows, and develop private-event business with venues, promoters, and partners.

Reporting to the General Manager, you will collaborate with booking staff and local stakeholders to expand venue utilization, grow attendance, and generate new revenue streams through on-site marketing and outbound sales.