Lincoln Customer Experience Coordinator

Fairway Lincoln; Greenville (SC); On-site; USD 40,000 - 55,000; Full time

Job summary

Fairway Ford/Lincoln in Greenville, SC, seeks a Customer Experience Coordinator to bridge the gap between Sales and Ownership and deliver a world-class purchase experience. You will greet customers at the point of purchase, explain next steps, and coordinate introductions to Parts, Service, and the Remote Experience Team.

You will activate FordPass/Lincoln apps, guide customers through activation, and help schedule service appointments.

Qualifications

• 2 years of experience in customer relations.

Responsibilities

• Warm handoff and greeting at point of purchase, introducing the CEC role.
• Explain purchase process steps and how the CEC supports a first-class experience.
• Introduce customers to Parts, Service, and Remote Experience Team.
• Assist with FordPass/Lincoln app activation and dealer selection.
• Educate on Connected Services and review trial subscriptions.
• Schedule follow-up CRM task to confirm customer satisfaction.

Skills

Customer relations

CRM software

Communication skills

Tools

CRM software

Job description

Description

The Customer Experience Coordinator (CEC) plays a key role in ensuring every Fairway Ford/Lincoln guest enjoys a World-Class purchase experience. This position bridges the handoff between Sales and Ownership, providing customers with a seamless, informative, and engaging introduction to the Fairway family and our vehicle ownership experience.

Primary Responsibilities

Warm Handoff & Greeting: Meet customers at the point of purchase, following their agreement to buy a vehicle. Provide a warm, professional introduction and explain your role as their Customer Experience Coordinator - dedicated to making their purchase experience exceptional.

Orientation & Process Overview: Sit down with the customer to explain the next steps in the purchase process and highlight how the CEC supports a smooth, first-class experience from start to finish.

Department Introductions: Introduce customers to key departments, including Parts, Service, and the Remote Experience Team. Explain the FordPass or LincolnWay app activation process and how customers can utilize Rewards Points toward accessories and/or services.

App Activation & Setup: Assist customers in activating their FordPass Rewards or Lincoln Access Rewards account. Help them schedule their first service appointment through the app and select Fairway Ford/Lincoln as their preferred dealer.

Connected Services Overview: Introduce Connected Services options, explain their benefits and features, and review trial and extended subscription options. Educate customers on how to maximize their in-vehicle digital experience and build awareness of connected vehicle products and services.

Customer Satisfaction Survey: Discuss the importance of the post-purchase survey customers will receive from Ford or Lincoln. Encourage a "Perfect 5" response by ensuring the customer’s experience exceeds expectations.

Follow-Up Communication: Schedule a follow-up task in the CRM to contact the customer the day after purchase. Confirm that their experience met Fairway’s World-Class standards and address any remaining questions or needs.

Important Note

Requirements

2 years Previous Experience in customer relations