Lifecycle Marketing Specialist - Contract

Freddie Mac; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative digital-first company is seeking a Lifecycle Marketing Specialist to enhance customer journeys and drive engagement. In this role, you will leverage your expertise in Salesforce Marketing Cloud and email marketing to create impactful customer experiences. Collaborating with cross-functional teams, you'll analyze performance metrics and optimize strategies to ensure successful outcomes. This position offers the flexibility of remote work while being part of a mission-driven team focused on expanding access to affordable credit. If you're passionate about making a difference in people's financial lives, this opportunity is for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k Plan

Target Bonuses

Equity Compensation

Qualifications

• 4+ years of experience with Salesforce Marketing Cloud on a marketing team.
• Strong analytical ability and experience with BI tools like Looker.

Responsibilities

• Create detailed schedules to launch new customer journeys.
• Analyze customer lifecycle performance against revenue and engagement goals.

Skills

Salesforce Marketing Cloud

Email Marketing

Data Analysis

Project Management

Collaboration

Tools

Salesforce Marketing Cloud

Iterable

Looker

Mode

SQL

Job description

About Upstart

Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we'd love to hear from you!

The Team:

Upstart's Growth team is in charge of expanding Upstart's reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people's financial lives.

We're looking for a mid-level Lifecycle Marketing Specialist with subject matter expertise and a strong execution track record-someone ready to take ownership and grow into the next stage of their career. As a Lifecycle Specialist at Upstart, you will use owned channels like Email and SMS to guide customers through the stages of discovery, activation, and ultimately borrowing funds for a loan. Day to day, you will plan and build out complex journeys that deepen a customer's relationship with Upstart. You'll also conduct analyses to share out results, draw insights, and develop an optimization roadmap. This role is heavily collaborative with partners in Product Marketing, Product, Engineering, Creative, and Analytics.

How you'll make an impact

• Create detailed workback schedules to launch new customer journeys, aligning timelines across multiple stakeholders
• Develop strategic documentation that communicates lifecycle goals, messaging frameworks, and roadmaps
• Share business requirements with technical partners, enabling them to define, scope, and build technical needs
• Write creative briefs to empower our internal Creative team to build effective Lifecycle assets
• Build complex customer journeys including email templates, audience logic, and segmentation splits using Salesforce Marketing Cloud and Iterable
• Analyze customer lifecycle performance against revenue, conversion, and engagement goals using BI tools (we use Looker and Mode)

Minimum Qualifications

• 4+ years of hands-on experience with Salesforce Marketing Cloud, specifically on a marketing team
• 2 years+ of building emails and journeys in Iterable or Braze
• 4 years+ of creating Lifecycle marketing strategies based on customer events and triggers
• Proven track record of writing marketing and/or business briefs
• A passion and aptitude for project management and collaboration with stakeholders- this role is heavy on it
• Strong analytical ability- this role requires a deep understanding of statistical principles. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently

Preferred Qualifications

• You're an executor. You get a thrill from getting things done efficiently and with quality
• You're highly organized-comfortable working within existing processes, but always looking for ways to improve them
• You're a natural collaborator who enjoys working cross-functionally to find solutions
• Proficiency in SQL is a plus and will give you an edge
• Ability to communicate effectively with creative and technical partners
• Past experience or a personal interest in financial lending is nice to have, but not required

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West/Central/Mountain time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; this role is estimated to meet in-person once or twice per quarter for 2-4 consecutive days at a time.

This is a Non-Exempt position. Employees in this position are paid an hourly pay rate, on a bi-weekly basis, and are eligible to receive overtime pay for any hours worked over 40 in a work week, or over 8 in a work day if required by state law.

At Upstart, your base pay is one part of your total compensation package. The anticipated annualized base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location-with our "digital first" philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Hourly Rate Range

$39-$58 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [e-mail]

https://www.upstart.com/candidate_privacy_policy