Lifecycle Marketing Operations Manager

LegalZoom.com, Inc.; Los Angeles (CA); Hybrid; USD 84,000 - 135,000; Full time

Job summary

LegalZoom is seeking a Lifecycle Marketing Operations Manager to enhance marketing strategies and operations. This remote-friendly position requires expertise in lifecycle marketing, SQL, and a strong eye for detail. Join a collaborative team dedicated to transforming the customer experience through innovative marketing solutions.

Benefits

401k with Matching Contributions

Short-Term/Long-Term Disability Insurance

Fringe lifestyle benefits up to $250

Qualifications

• 3+ years of experience in email development and lifecycle marketing.
• Hands-on experience with marketing automation platforms.
• Strong knowledge of HTML/CSS and SQL.

Responsibilities

• Develop and implement email, SMS, and in-app marketing campaigns.
• Manage campaigns utilizing SQL for audience segmentation.
• Monitor key email metrics and implement improvements.

Skills

Attention to detail

Problem solving

Email marketing

SQL

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Iterable

HubSpot

ClickUp

Excel

Job description

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Where we work We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

While this position is remote, we encourage and at times, require in-person collaboration at our offices.

Overview

We are looking for a Lifecycle Marketing Operations Manager, a dynamic team player in our Lifecycle Marketing Operations org. Your primary responsibility will be to bring to life marketing strategies that build personalized relationships with prospects and customers through all stages of their journey. You will manage day-to-day operations for email, SMS, and in-app or logged in campaigns—including translating project requirements, making operational recommendations based on email best practices, utilizing SQL/Segment to pull accurate audience segments, and developing journeys. You will thrive in this role if you are passionate about marketing operations and are eager to drive results. Attention to detail and hybrid marketing/technical skills are instrumental to this role.

A day in the life will involve opening your daily audit reports to keep your programming running at an optimal state and then reviewing other performance dashboards to identify areas where we can drive improvements. Utilizing a project management system (ClickUp) to prioritize and ensure on-time delivery of requests, you will lead your own workstreams and partner with your teammates on others. You will engage regularly with stakeholders across Lifecycle Marketing, Product Marketing, Engineering, and Data Science to enable programming. Lead end-to-end implementation of emails, automations, and journeys powered by complex SQL queries and Segment audience builder. You will also be the first line of communication for ad hoc requests and troubleshooting related to Lifecycle Marketing communications.

You will

Develop and implement email, SMS, in-app, and other surface marketing campaigns that align with business goals, customer journey, and lifecycle stages

Own email/SMS development from start to finish, driving excellence in email coding, QA practices, audience segmentation, and campaign monitoring

Partner with key stakeholders to translate requirements from creative briefs, and accurately develop an execution plan for campaign deployment

Work with a cross-functional group including content, design, brand, legal, engineering, and data teams to produce highly engaging and personalized campaigns

Identify opportunities and work with business intelligence team to enhance marketing data feeds

Troubleshoot and resolve technical issues related to email delivery, rendering, and tracking

Monitor key email metrics (deliverability, CTR, conversions) and implement improvements

Improve the team’s email program with research on latest email innovations, best practices, data privacy, and applicable regulations

You have

Bachelor's degree in Marketing, Business, or related field

3+ years of experience in email development, ESP/CRM management, and/or lifecycle and retention marketing

Proven to be proactive and detail-oriented; you have a spirit of inquiry and curiosity

History of executing detailed digital requirements with strong deadline orientation

Hands-on experience with marketing automation/ESP & CRM platforms (Salesforce Marketing Cloud, Iterable, Braze, HubSpot, etc.)

Strong knowledge of HTML/CSS fundamentals and SQL and/or other database technologies

Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics

Experience with Excel, Google Analytics, ThoughtSpot, Tableau, and/or other analytics platforms

Strong experience with dynamic coding languages (AMPScript, Liquid), A/B or multivariate testing, QA/UAT, and data file management

Project management skills with the ability to manage multiple campaigns and initiatives simultaneously with minimal oversight

Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization

LegalZoom is a remote-first company and the national range for this role is ($84,000 - 135,000 ) . Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

● 401k, With Matching Contributions

● Short-Term/Long-Term Disability Insurance

● Plus other wellness benefits to include:

○ Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.