Lifecycle Marketing Manager: Personalization Journeys

Collabera Inc.; Burbank (CA); On-site; USD 96,000 - 103,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term disability insurance

Short-term disability insurance

Paid parking/public transportation

Paid time off

Paid holidays

Paid parental leave

Job summary

Collabera Inc. is seeking a Lifecycle Marketing Manager for a contract on-site role serving a leading global streaming/digital media company.

The position involves building, launching, and optimizing personalized campaigns across web, mobile web, and connected TV. The ideal candidate has 3–5 years in lifecycle marketing, hands-on experience with Redfast or Recurly Engage, and strong skills in segmentation, campaign management, and analytics.

Qualifications

• 3–5 years of lifecycle marketing, marketing automation, or product marketing experience.
• Hands-on Redfast/Recurly Engage experience required.
• Strong campaign management, personalization, segmentation, and analytical skills.
• Experience managing multiple campaigns and cross-functional stakeholders.

Responsibilities

• Build, configure, QA, launch, and optimize personalized lifecycle campaigns.
• Manage audience segmentation, targeting rules, triggers, frequency caps, and journey orchestration.
• Monitor campaign performance and troubleshoot production issues.
• Partner with Product, Engineering, Analytics, Creative, and Marketing teams.
• Drive acquisition, engagement, retention, and monetization through personalized experiences.

Skills

Lifecycle marketing

Marketing automation

Product marketing

Campaign management

Tools

Redfast Engage

Recurly Engage

Job description

Collabera Inc. is seeking a Lifecycle Marketing Manager for a contract on-site role serving a leading global streaming/digital media company.

The position involves building, launching, and optimizing personalized campaigns across web, mobile web, and connected TV. The ideal candidate has 3–5 years in lifecycle marketing, hands-on experience with Redfast or Recurly Engage, and strong skills in segmentation, campaign management, and analytics.