Lifecycle Marketing Manager — Onsite Personalization

Avispa Technology; New York (NY); On-site; USD 140,000 - 168,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement savings plan

Life insurance

Job summary

Avispa Technology is seeking a Lifecycle Marketing Manager for a leading digital streaming network. You will lead personalized onsite lifecycle campaigns across web, mobile web, and connected TV experiences, driving engagement and monetization.

The role requires 3–5 years in marketing automation, strong analytical skills, and hands-on expertise with Redfast/Recurly Engage. Collaboration with CRM, Product, Analytics, and regional teams is essential.

Qualifications

• 3–5 years in marketing automation or lifecycle marketing.
• Must have hands-on experience with Redfast/Recurly Engage.
• Experience with streaming/digital media is preferred.

Responsibilities

• Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns.
• Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate objectives into scalable onsite personalization.
• Monitor campaign health, troubleshoot issues, analyze performance, and optimize to improve acquisition, engagement, retention, and monetization.
• Support localization and content coordination, and contribute to agile process improvements.

Skills

Marketing automation

Lifecycle marketing

Cross-functional collaboration

Analytical skills

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Communications or equivalent

Tools

Redfast/Recurly Engage

Braze

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

SQL

CDP

Job description

Avispa Technology is seeking a Lifecycle Marketing Manager for a leading digital streaming network. You will lead personalized onsite lifecycle campaigns across web, mobile web, and connected TV experiences, driving engagement and monetization.

The role requires 3–5 years in marketing automation, strong analytical skills, and hands-on expertise with Redfast/Recurly Engage. Collaboration with CRM, Product, Analytics, and regional teams is essential.