Lifecycle Marketing Manager

Avispa Technology; New York (NY); On-site; USD 140,000 - 168,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement savings plan

Life insurance

Job summary

Avispa Technology is seeking a Lifecycle Marketing Manager for a leading digital streaming network. You will lead personalized onsite lifecycle campaigns across web, mobile web, and connected TV experiences, driving engagement and monetization.

The role requires 3–5 years in marketing automation, strong analytical skills, and hands-on expertise with Redfast/Recurly Engage. Collaboration with CRM, Product, Analytics, and regional teams is essential.

Qualifications

• 3–5 years in marketing automation or lifecycle marketing.
• Must have hands-on experience with Redfast/Recurly Engage.
• Experience with streaming/digital media is preferred.

Responsibilities

• Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns.
• Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate objectives into scalable onsite personalization.
• Monitor campaign health, troubleshoot issues, analyze performance, and optimize to improve acquisition, engagement, retention, and monetization.
• Support localization and content coordination, and contribute to agile process improvements.

Skills

Marketing automation

Lifecycle marketing

Cross-functional collaboration

Analytical skills

Campaign optimization

Education

Bachelor's degree in Marketing/Business/Communications or equivalent

Tools

Redfast/Recurly Engage

Braze

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

SQL

CDP

Job description

Lifecycle Marketing Manager PMOUNTJP00001237

• Hourly pay: $75/hr
• Worksite: Leading digital streaming network (New York, NY 10036 (preferred), or Miami, FL 8900, or Burbank, CA 91502 - Onsite)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a Lifecycle Marketing Manager to lead the execution, optimization, and performance of personalized onsite lifecycle marketing campaigns across web, mobile web, and connected TV experiences.

Lifecycle Marketing Manager Responsibilities:

• Build, configure, QA, launch, monitor, and optimize personalized onsite lifecycle campaigns using Redfast/Recurly Engage, leveraging behavioral, geographic, subscription, device, and audience targeting across multiple global markets.
• Manage audience segmentation, journey orchestration, trigger configuration, frequency capping, campaign prioritization, and automation while ensuring high-quality execution across web, mobile web, and connected TV platforms.
• Partner with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to translate business objectives into scalable onsite personalization experiences and lifecycle marketing initiatives.
• Monitor campaign health, troubleshoot production issues, analyze campaign performance, execute testing strategies, and recommend optimizations to improve customer acquisition, engagement, retention, subscription growth, and monetization.
• Support technical implementation of marketing initiatives, maintain campaign documentation, coordinate localization and promotional content, and contribute to process improvements within a fast-paced, agile environment.

Lifecycle Marketing Manager Qualifications:

• 3-5 years of experience in marketing automation, lifecycle marketing, or product marketing.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Must have hands‑on experience with Redfast/Recurly Engage.
• Understanding of subscription-based business models, including premium tiers, upgrades, downgrades, renewals, price increases, churn, and customer lifecycle management.
• Experience managing multiple concurrent campaigns and collaborating with cross-functional stakeholders in fast‑paced environments.
• Strong analytical skills, exceptional attention to detail, and experience interpreting campaign performance to drive optimization.
• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar lifecycle marketing platforms is preferred.
• Familiarity with SQL, Customer Data Platforms (Segment, mParticle, Tealium, Adobe Experience Platform), experimentation frameworks, APIs, webhooks, localization workflows, and event‑driven marketing architectures is preferred.
• Experience in streaming, subscription, digital media, eCommerce, or D2C environments is preferred.

Shift:

• 9:00 am to 6:00 pm (CA hours may require adjustment).