Lifecycle Marketing Manager — Personalization & Growth Lead

Varo Bank; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection campaigns across email, push, SMS, and in-app surfaces. You will craft data-driven strategies, write copy, and build campaign assets while collaborating with Product, Engineering, and Data teams to optimize performance.

You will design experiments, manage end-to-end program lifecycles, and measure impact on conversion, activation, and cross-sell, using tools like Braze, Tableau, and

Qualifications

• 3–5+ years of hands-on lifecycle/retention/engagement marketing experience.
• Experience with marketing automation platforms (Braze, Iterable, SFMC) including journey orchestration.
• Hands-on builder who can write copy and create assets (Figma a plus).
• Experience collaborating with Product teams and aligning marketing with product experiments.

Responsibilities

• Own lifecycle programs across onboarding, engagement, retention, and resurrection with measurable outcomes.
• Design, copy, and launch automated cross-channel campaigns (email, push, SMS, in-app).
• Build and manage end-to-end campaigns including QA, launch, and optimization.
• Set up and manage complex lifecycle journeys and automations in CRM platforms (Braze).
• Conduct A/B tests, establish control groups, and drive a structured experimentation roadmap.
• Analyze data using tools like Tableau or Amplitude to inform improvements.
• Collaborate with Product, Engineering, and Data teams to align marketing with roadmap priorities.

Skills

Lifecycle strategy

Retention marketing

Cross-functional collaboration

Analytical mindset

Experimentation

Customer-centric thinking

Tools

Braze

Iterable

Salesforce Marketing Cloud

Figma

Tableau

Amplitude

Job description

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection campaigns across email, push, SMS, and in-app surfaces. You will craft data-driven strategies, write copy, and build campaign assets while collaborating with Product, Engineering, and Data teams to optimize performance.

You will design experiments, manage end-to-end program lifecycles, and measure impact on conversion, activation, and cross-sell, using tools like Braze, Tableau, and