Lifecycle Growth Manager — Onboarding to Retention

Varo Bank; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection programs across multiple channels. You will design experiments, measure impact, and drive product adoption and cross-sell opportunities.

Collaborating with Product, Engineering, Research, Marketing, and Data, you will create data-driven experiences and scalable journeys, with a hands-on approach to copy, assets, and QA across Braze, email, push, and in-app messaging.

Qualifications

• 3–5+ years of hands-on lifecycle/retention/engagement marketing.
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
• Hands-on copywriting and asset creation.
• Product collaboration to align marketing with experiments and roadmap.

Responsibilities

• Own lifecycle programs across onboarding, engagement, retention, and resurrection with clear performance metrics.
• Build & launch automated, personalized cross-channel campaigns across email, push, SMS, and in-app messages.
• Write copy and create campaign assets; partner with design when needed.
• Manage end-to-end program ideation, briefing, QA, launch, optimization, and reporting.
• Set up and manage complex lifecycle journeys, triggers, and automations in CRM platforms (e.g., Braze).
• Design and run A/B tests; establish test/control groups and an experimentation roadmap.

Skills

Lifecycle marketing

CRM & Campaign Execution

Hands-On Builder

Product Collaboration

Segmentation & Personalization

Analytical Mindset

Experimentation

Data Tools

Operational Rigor

Communication & Collaboration

Customer-Centric Thinking

Results Orientation

Education

3–5+ years in lifecycle/retention marketing

Marketing automation platforms

Tools

Braze

Iterable

Salesforce Marketing Cloud

Figma

Job description

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection programs across multiple channels. You will design experiments, measure impact, and drive product adoption and cross-sell opportunities.

Collaborating with Product, Engineering, Research, Marketing, and Data, you will create data-driven experiences and scalable journeys, with a hands-on approach to copy, assets, and QA across Braze, email, push, and in-app messaging.