Lifecycle Marketing Lead: Personalization & Growth

Varo Bank; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection programs across email, push, SMS, and in-app messages. You will design experiments, set up journeys in Braze, and measure impact with data tools to drive meaningful customer outcomes.

You will collaborate with Product, Engineering, Research, Marketing, and Data to align lifecycle initiatives with product experiments and roadmaps, while maintaining rigorous QA and segmentation practices.

Qualifications

• 3–5+ years of hands-on lifecycle, retention, or engagement marketing.
• Experience with marketing automation platforms and journey orchestration.
• Experience writing copy and building assets (Figma a plus).
• Strong segmentation, targeting, and lifecycle journey design.
• Analytical and quantitative skills to measure impact.

Responsibilities

• Own lifecycle programs across onboarding, engagement, retention, and resurrection.
• Design, write, and launch automated multi-channel campaigns.
• Create campaign assets: emails, push, in-app messages; partner with design as needed.
• Manage end-to-end program lifecycles from ideation to reporting.
• Set up complex lifecycle journeys, triggers, and automations in Braze.
• Design and run A/B tests with control groups and experiments roadmap.
• Analyze performance with Tableau/Amplitude and translate insights.

Skills

Lifecycle marketing

CRM & campaign execution

Braze/Iterable/Salesforce Marketing

Cross-functional collaboration

A/B testing & experimentation

Data analysis (Amplitude/Tableau)

Copywriting & asset creation

Journey orchestration

Segmentation & personalization

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Varo Bank is seeking a Lifecycle Marketing Manager to own onboarding, engagement, retention, and resurrection programs across email, push, SMS, and in-app messages. You will design experiments, set up journeys in Braze, and measure impact with data tools to drive meaningful customer outcomes.

You will collaborate with Product, Engineering, Research, Marketing, and Data to align lifecycle initiatives with product experiments and roadmaps, while maintaining rigorous QA and segmentation practices.