Senior Manager, Lifecycle Marketing

LAKE Weekend Wear, LLC; Savannah (GA); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

LAKE Weekend Wear, LLC is seeking a senior CRM marketer to own email, SMS, and transactional channels, translating lifecycle strategy into a working plan that drives revenue and retention. You’ll map sends, audiences, and dependencies, and lead cross-team collaboration to optimize performance.

This role demands 7–9 years in lifecycle/CRM marketing, a strong brand voice, and hands-on Klaviyo expertise. You’ll partner with Ecommerce, Creative, Planning, and Client Services to keep lifecycle

Qualifikationen

• 7-9 years in lifecycle, retention, or CRM marketing at brand-led eCommerce or DTC.
• Experience managing direct reports or executional support.
• Strong brand voice sensibility and data-driven decision making.

Aufgaben

• Own email, SMS, and transactional channels with full revenue and retention accountability.
• Treat every send as a brand moment and optimize cadence, audience, and performance.
• Develop lifecycle strategy and go-to-market plans with clear recommendations.
• Lead operations: orchestration, suppression, data integrity, and platform health.
• Lead reporting and testing with a defined roadmap and cross-team collaboration.

Kenntnisse

Lifecycle marketing

CRM marketing

Identity resolution

Data analysis

Forecasting

Excel

AI tools

Team leadership

Brand voice alignment

Tools

Klaviyo

Wunderkind

Retention.com

Elevar

SMS platform

Jobbeschreibung

WHO YOU ARE

You believe the inbox is part of the brand experience, not a channel beside it. A welcome email is often a customer’s first real conversation with LAKE, and a shipping confirmation can be the moment she decides she’ll be back. You’ve spent seven to nine years in lifecycle, retention, or CRM marketing, most of it at brand-led eCommerce or DTC companies (fashion and retail especially). You’re as fluent in flow architecture as you are in brand voice, and you know the two work together because the best-performing programs sound like the brand every single time. You bring a point of view backed by data, you’d rather challenge a plan before it ships than explain it after, and you’ve led agency partners and direct reports to a high standard. You also know the difference between a send that drives revenue and one that just drives unsubscribes (and you protect the list accordingly).

WHAT YOU’LL DO

Own performance across LAKE’s email, SMS, and transactional channels, from the campaign calendar to triggered flows,with full accountability for channel revenue and retention KPIs

• Treat every send as a brand moment. You’re the last check on how LAKE sounds, looks, and feels across every email, text, and transactional touchpoint, and you know when the right call is not to send at all
• Grow and convert our reachable audience through onsite capture, offer mechanics, and list health

Turn lifecycle strategy and go-to-market priorities into a working channel plan. Map sends, audiences, and dependencies, then come back with collisions flagged and a recommendation

• Run the operational backbone: orchestration and cadence, suppression and governance, platform health, and data integrity across Klaviyo, SMS, and reporting tools

Lead reporting and testing. Deliver weekly and monthly performance reads, and a testing roadmap that shapes strategy

• Write campaign and flow briefs and give first-pass creative review, keeping messaging, voice, and segmentation true to the LAKE brand and our customer
• Lead agency partners, vendors, and internal support: set priorities, coach to standard, and hold performance targets
• Partner with Ecommerce, Creative, Planning, and Client Services so lifecycle stays in step with product moments and go-to-market priorities

WHAT YOU’LL BRING

• 7-9 years in lifecycle, retention, or CRM marketing, with significant eCommerce or DTC experience and at least one year managing direct reports or executional support
• A real eye for brand. You can tell when a subject line sounds like LAKE and when it sounds like everyone else, and you can explain why
• Experience at a premium, brand-led company where growth didn’t come at the brand’s expense. You know how to drive repeat purchase without relying on discounts
• Deep hands-on Klaviyo (or comparable ESP) expertise: flow architecture, segmentation, deliverability, and account setup, plus SMS platform experience

Working knowledge of identity resolution and the data layer (tools like Wunderkind,Retention.com, Elevar), and how it affects match rates, reachable audience, and attribution

• Advanced Excel and analytical skills, including forecasting, cohort analysis, and retention measurement
• Fluency with AI tools to speed up reporting, analysis, and day-to-day workflows
• Strong operational discipline and attention to detail. You treat send quality and data integrity as non-negotiable
• Comfort working at both levels: setting direction, then rolling up your sleeves on execution, testing, and QA
• Clear, structured communication and the ability to lead cross-team work with limited direction
• You lead with kindness and stay above ego. You care more about getting to the right answer than being the one who had it
• Bonus: experience with personalization tools and dynamic content