Lifecycle Marketing Specialist, Customer Journey

gomotive; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Dental and vision insurance

Paid time off

Sick time off

Disability insurance (short/long-term)

401k

Job summary

Motive seeks a Lifecycle Marketing professional to own a portfolio of always-on customer journeys. You will translate lifecycle direction into clear briefs, drive adoption and engagement, and collaborate with Campaign Ops/MOps on implementation and optimization.

You will design, measure, and report on journey performance, using AI and automation to speed drafting and reporting while ensuring human accountability for launches, measurements, and outcomes.

Qualifications

• Experience in email/CRM lifecycle marketing in a data-driven, experimental, optimization-focused environment.
• Ability to translate journey direction into briefs, audience/content requirements, and success criteria.
• Experience with segmentation, dynamic content, and campaign tracking in marketing automation.
• Bachelor's degree in marketing, business, or related field required.

Responsibilities

• Own design requirements, customer experience, performance, and ongoing improvements for assigned lifecycle journeys.
• Translate journey direction into briefs, audience/content requirements, acceptance criteria, and success measures.
• Collaborate with Campaign Ops/MOps for implementation, QA, deliverability, and monitoring of campaigns.
• Own the Monthly Product Updates newsletter from content intake to performance reporting.
• Track journey progression, adoption, and renewal/churn metrics; share insights with partners.
• Develop campaigns with creative, content, marketing operations, and analytics teams and report results.

Skills

Email marketing

CRM lifecycle marketing

Campaign optimization

Data-driven decisions

Education

Bachelor's degree in marketing or related field

Tools

Marketo

Salesforce (SFDC)

Job description

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers - from Fortune 500 enterprises to small businesses - across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

Own the experience and performance of a defined portfolio of always-on customer journeys and assigned lifecycle initiatives. This role translates Lifecycle direction into journey requirements, experience improvements, measurement, and optimization priorities. Lead lifecycle's contribution to working with Campaign Ops/MOps, as they centrally own campaign production and technical operations, and partnering with those teams to remain accountable for the customer and business outcomes of assigned journeys.

What You'll Do:

Own journey design requirements, customer experience, performance, and continuous improvement for assigned parts of the prioritized lifecycle portfolio, which may include onboarding, adoption, engagement, renewal, churn prevention, reactivation, or SMB journeys.

Translate approved journey direction into clear briefs, audience and content requirements, acceptance criteria, and success measures. Partner with Campaign Ops/MOps through implementation and launch; Campaign Ops/MOps owns platform configuration, production, QA, deliverability, deployment, and operational monitoring.

Own the Monthly Product Updates newsletter from content intake and calendar through performance reporting.

Review agreed journey performance and customer-experience signals, identify material gaps or risks, and recommend improvements. Campaign Ops/MOps owns operational monitoring, error detection, QA, and deliverability controls; escalte issues through the agreed process.

Support the Mandrill to Marketo migration by building briefs, mapping content, and defining journey and content requirements, partnering with Campaign Ops/MOps on the technical rebuild and validation.

Track and report on journey progression, adoption, re-engaged contacts, renewal and churn-prevention performance, and journey health, and share clear, digestible insights with internal partners.

Partner with creative, content, marketing operations, and analytics teams to develop campaigns and accurately report on them

Run routine optimizations and tests; document learnings and recommend improvements

Use AI and automation to speed up drafting, reporting, and routine tasks, while remaining the accountable human owner who launches, measures, and follows through.

Own journey experience and optimization decisions within the assigned portfolio, and contribute recommendations to Lifecycle strategy and prioritization.

What We're Looking For:

• 2-4 years of experience in email/CRM/lifecycle marketing, ideally within a data-driven, experimental, continuously optimized, stage-based campaign model.
• 1+ year of B2B experience; SaaS/enterprise software a plus.
• Experience improving customer communications or lifecycle journeys using customer needs and performance insights; able to write clear briefs, define journey requirements, and recommend experience improvements.
• Working knowledge of marketing automation platforms and CRMs (Marketo and SFDC experience preferred), including segmentation, dynamic content, and campaign tracking.
• Strong attention to detail, with a record of accuracy, clean QA practices, and polished deliverables; comfortable with daily run checks and monitoring.
• Ability to manage multiple programs and deadlines and to work independently within defined architecture, intake rules, and launch gates.
• Clear written and verbal communication, with the ability to report on performance and flag risks to cross-functional partners.
• A customer-first mindset and a passion for crafting targeted, impactful user experiences.
• A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation.
• Bachelor's degree in marketing, business, or related field.

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn m