Lifecycle Marketing Manager: Email, SMS & Personalization

Applied Labs; Northbrook (IL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Remote Fridays

On-site Northbrook office

Job summary

Crate & Kids in Northbrook, IL is seeking an Associate Marketing Manager, Lifecycle Triggers & Personalization to plan and execute multi-channel campaigns across email, SMS, and push. You will lead end-to-end workflows, manage creative briefs, and optimize performance to boost engagement and loyalty.

This on-site role (Mon–Thu) offers flexibility to work remotely on Fridays and collaboration with Marketing, Tech, and Creative teams.

Qualifications

• Lifecycle and digital channel strategy across email, SMS, and push.
• Experience with ESPs and SFMC, including dynamic content setup.
• Knowledge of parent/family demographics and baby registry journeys.
• Strong data analytics and A/B testing to optimize performance.
• Cross-functional collaboration with creative and tech teams.
• Excellent communication and collaboration skills.

Responsibilities

• Lead end-to-end workflow for triggered lifecycle campaigns across email, SMS, and push.
• Support evolution of triggered strategy and content for US/Canada.
• Collaborate with Technology and Creative teams to render dynamic templates and personalized modules.
• Track, analyze, and report campaign performance; run A/B tests to optimize engagement and conversions.
• Maintain cross-channel messaging consistency for promotions and lifecycle communications.
• Launch segmented triggered campaigns for Baby Registry, Kids Design Services, and other triggers.
• Stay updated on best practices and opportunities in email, SMS, and push marketing.

Skills

Lifecycle marketing

SFMC proficiency

Audience segmentation

Data analytics

Project management

Communication

Education

Bachelor’s degree or equivalent

Tools

Salesforce Marketing Cloud (SFMC)

Job description

Crate & Kids in Northbrook, IL is seeking an Associate Marketing Manager, Lifecycle Triggers & Personalization to plan and execute multi-channel campaigns across email, SMS, and push. You will lead end-to-end workflows, manage creative briefs, and optimize performance to boost engagement and loyalty.

This on-site role (Mon–Thu) offers flexibility to work remotely on Fridays and collaboration with Marketing, Tech, and Creative teams.