Lifecycle Marketing Manager - Remote, Equity Options

Servicenow; New York (NY); On-site; USD 127,000 - 222,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a lifecycle marketing specialist to drive end-to-end campaigns and author compelling customer journeys. You will own the performance, leverage marketing automation platforms, and work with cross-functional teams to optimize engagement and retention across channels.

The role emphasizes analytics, real-time segmentation, and rigorous testing to inform strategy. A base salary offers visibility into equity options and competitive benefits within a flexible, distributed work

Qualifications

• 3–5 years in email marketing or lifecycle marketing.
• Proficiency with marketing automation platforms and analytics tools.
• Experience building and optimizing customer journeys or email campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent project management and organizational skills.
• Ability to collaborate across teams and explain technical concepts.
• Understanding of engagement best practices and testing methodologies.

Responsibilities

• Own execution and performance of lifecycle marketing programs like campaigns and journeys.
• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data.
• Execute real-time segmentation and targeted messaging across email, in-app, and other channels.
• Monitor campaign metrics daily; identify performance gaps and optimize accordingly.
• Coordinate with Creative, Content, and Brand teams on messaging and assets.
• Support data and analytics with audience definition, testing requirements, and performance analysis.
• Execute A/B tests and document learnings; share insights with the team.
• Collaborate with Product and Customer Success on engagement signals and retention opportunities.
• Maintain campaign documentation, timelines, and stakeholder communication.
• Contribute to quarterly business reviews and performance analysis.

Skills

Email marketing

Lifecycle marketing

Retention marketing

Analytics tools

Project management

Cross-functional

Tools

Marketing automation platforms

Job description

ServiceNow is seeking a lifecycle marketing specialist to drive end-to-end campaigns and author compelling customer journeys. You will own the performance, leverage marketing automation platforms, and work with cross-functional teams to optimize engagement and retention across channels.

The role emphasizes analytics, real-time segmentation, and rigorous testing to inform strategy. A base salary offers visibility into equity options and competitive benefits within a flexible, distributed work