Lifecycle Marketing Manager: Activation & Retention

Jobtailor; Oregon (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Ridwell is seeking a seasoned lifecycle marketer to own activation, onboarding, and retention for our Pickup and Mail-In products. You will partner with Acquisition on onboarding and with the content team on referral messaging to keep members engaged from first touch.

You will manage end-to-end lifecycle execution—email, SMS, journeys, QA—identify automation opportunities, and push for a fully connected system that delivers timely, relevant experiences.

Qualifications

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs—owned end-to-end.
• Hands-on Iterable platform experience.
• Data-driven mindset; digs into why metrics move, not just reports.
• Able to set strategy and own execution across email, SMS, journeys, and QA.
• Motivation around member experience and Ridwell’s mission.
• Bonus: experience automating execution or admin tasks with AI or tooling.

Responsibilities

• Own activation, onboarding, and retention strategy across Pickup and Mail-In products.
• Lead lifecycle execution end-to-end—email, SMS, journey building, and QA.
• Partner with creative/content to craft clear, inspiring moments across channels.
• Drive progress toward a fully connected lifecycle system for timely, purposeful interactions.
• Collaborate cross-functionally with Acquisition, Sales, Product, Brand, and Creative.

Skills

Lifecycle marketing

CRM management

Email/SMS program execution

Data-driven decision making

AI/Automation in marketing

Tools

Iterable platform

Job description

Ridwell is seeking a seasoned lifecycle marketer to own activation, onboarding, and retention for our Pickup and Mail-In products. You will partner with Acquisition on onboarding and with the content team on referral messaging to keep members engaged from first touch.

You will manage end-to-end lifecycle execution—email, SMS, journeys, QA—identify automation opportunities, and push for a fully connected system that delivers timely, relevant experiences.