Lifecycle Marketing Manager

Jobtailor; Oregon (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Ridwell is seeking a seasoned lifecycle marketer to own activation, onboarding, and retention for our Pickup and Mail-In products. You will partner with Acquisition on onboarding and with the content team on referral messaging to keep members engaged from first touch.

You will manage end-to-end lifecycle execution—email, SMS, journeys, QA—identify automation opportunities, and push for a fully connected system that delivers timely, relevant experiences.

Qualifications

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs—owned end-to-end.
• Hands-on Iterable platform experience.
• Data-driven mindset; digs into why metrics move, not just reports.
• Able to set strategy and own execution across email, SMS, journeys, and QA.
• Motivation around member experience and Ridwell’s mission.
• Bonus: experience automating execution or admin tasks with AI or tooling.

Responsibilities

• Own activation, onboarding, and retention strategy across Pickup and Mail-In products.
• Lead lifecycle execution end-to-end—email, SMS, journey building, and QA.
• Partner with creative/content to craft clear, inspiring moments across channels.
• Drive progress toward a fully connected lifecycle system for timely, purposeful interactions.
• Collaborate cross-functionally with Acquisition, Sales, Product, Brand, and Creative.

Skills

Lifecycle marketing

CRM management

Email/SMS program execution

Data-driven decision making

AI/Automation in marketing

Tools

Iterable platform

Job description

Responsibilities

• Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
• Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
• Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
• Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
• Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Requirements

• Meaningful experience running lifecycle, CRM, or email/SMS marketing programs — you've owned a program end-to-end and you’re excited to do it again
• Hands-on Iterable platform experience
• A genuine track record of using data to investigate and decide — you get energized digging into why a number moved, not just reporting that it did
• Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
• Real motivation around member experience and Ridwell’s mission — you think about what actually helps someone succeed at wasting less, not just what improves an open rate
• Bonus: a proven track record of automating execution or admin work through AI or tooling

Core Competencies

Demonstrates expertise in lifecycle marketing, CRM management, and email/SMS program execution, with a strong focus on member experience and data‑driven decision‑making. Proficient in utilizing automation and AI to enhance operational efficiency and engagement strategies.