Lifecycle Marketing Manager- 3 month FTC (Fully Remote)

Prolific; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work option

Job summary

Prolific is seeking a lifecycle marketing professional to audit and optimize onboarding, activation, and retention across email and in-app channels. You will own freemium/free-trial funnel lifecycle programs and drive activation, retention, and expansion signals with strong analytics support.

The role emphasizes hands-on ownership of end-to-end lifecycle initiatives, collaboration with product and growth teams, and delivering measurable improvements in activation and retention metrics.

Qualifications

• 5-7 years in lifecycle or growth marketing at a product-led company.
• Hands-on ownership of lifecycle programs for a freemium or free-trial funnel.
• Strong experience with email/CRM platforms and in-product messaging tools.
• Analytical fluency in cohort analysis, activation, and retention metrics.

Responsibilities

• Audit current lifecycle programs and identify key gaps.
• Design and launch onboarding and activation programs across email and in-app.
• Launch retention, top-up, and reactivation flows.
• Define PQL and expansion signals.

Skills

Lifecycle marketing

CRM platforms

In-product messaging

Cohort analysis & retention metrics

Tools

CRM tools

In-app messaging tools

Job description

• Audit current lifecycle programs and identify key gaps.
• Design and launch onboarding and activation programs across email and in-app.
• Launch retention, top-up, and reactivation flows.
• Define PQL and expansion signals.

What you'll bring to the role:

• 5-7 years in lifecycle or growth marketing at a product-led company.
• Hands-on ownership of lifecycle programs for a freemium or free-trial funnel.
• Strong experience with email/CRM platforms and in-product messaging tools.
• Analytical fluency in cohort analysis, activation, and retention metrics.

Why Prolific is a great place to work:

• Unique platform connecting researchers with a global pool of participants.
• Competitive salary, benefits, and remote working within an impactful culture.
• Opportunity to work at the forefront of AI innovation and human data.

Prolific

Prolific provides a platform connecting researchers and companies with a global pool of participants for high-quality, ethically sourced human behavioral data. The company is a small, mission-driven team focused on AI innovation and academic research.