Lifecycle Marketing Manager

Addison Group; United States; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Addison Group is seeking a lifecycle marketer to own the full campaign lifecycle for our growing 401(k) business. This highly autonomous role requires strategic thinking and hands-on execution, with a focus on B2B campaigns and lifecycle programs for retirement products.

You will build, launch, and optimize campaigns, collaborate with Product, Sales, Ops, and Analytics, and drive conversion through segmented journeys and seasonal initiatives.

Qualifications

• Experience in B2B lifecycle marketing
• Strong strategic mindset with hands-on execution
• Ability to own the full campaign lifecycle

Responsibilities

• Build and optimize post-opportunity nurture campaigns
• Launch targeted lifecycle campaigns to drive conversion
• Develop educational campaigns around state mandates
• Execute seasonal and growth marketing initiatives
• Partner with Product, Sales, Ops, and Analytics teams
• Manage and optimize segmented customer journeys
• Analyze performance and iterate campaigns
• Support lifecycle programs for advisor channel

Job description

Benefits:

This position is eligible for medical, dental, vision, and 401(k).

We’re looking for a lifecycle marketer who can truly own the full campaign lifecycle – someone who can take a high-level idea, build the strategy, execute it, and optimize performance. This is a highly autonomous role supporting growing 401(k) business, ideal for someone with strong B2B experience and a strategic mindset who still enjoys being hands‑on.

Specific Outcome This Position Will Produce (Project Info):

• Increased conversion from high-intent 401(k) prospects
• Scalable lifecycle programs for retirement product growth
• Improved engagement through targeted, segmented campaigns
• Execution of key FY growth and seasonal initiatives

Typical Day to Day (Tasks & Responsibilities):

• Build and optimize post-opportunity nurture campaigns
• Launch targeted lifecycle campaigns to drive conversion
• Develop educational campaigns around state mandates
• Execute seasonal and growth marketing initiatives
• Partner with Product, Sales, Ops, and Analytics teams
• Manage and optimize segmented customer journeys
• Analyze performance and continuously iterate campaigns
• Support lifecycle programs for advisor channel

REQUIRED

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.