Lifecycle Marketing Manager

present of AI; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Campfire, an AI-native general ledger and ERP, seeks a lifecycle marketer to own end-to-end campaigns for a fast-growing US-based B2B SaaS audience.

You will map customer journeys, build segmented automated emails and in-app messages, run tests, and analyze funnel data to improve conversion, activation and retention while directing strategy and hands-on execution.

Qualifications

• Several years of hands-on lifecycle or CRM marketing in B2B software.
• Experience with marketing automation platforms and SQL or a CDP is a plus.
• Ability to read funnel data and identify weak spots and opportunities.

Responsibilities

• Own lifecycle marketing end-to-end: map prospect and customer journeys, build segmented automated campaigns across email and in-app messaging.
• Plan strategy and also build and ship campaigns personally.
• Run tests to lift conversion, activation and retention and interpret results.

Skills

Lifecycle marketing

Funnel analysis

A/B testing

B2B SaaS journey knowledge

Marketing automation platform

Tools

SQL

Customer Data Platform

Job description

The role owns lifecycle marketing end to end: mapping the prospect and customer journey, building segmented automated campaigns across email and in-app messaging, and running tests to lift conversion, activation and retention. A strong candidate has several years of hands on lifecycle or CRM marketing in B2B software, is fluent in an automation platform, and reads funnel data well enough to find and fix weak spots. It suits someone who can plan strategy and also build and ship campaigns personally.

How it fits the AI era

AI shifts the routine parts of this work: drafting message variants, building segments, and running more tests faster, which the posting explicitly asks the hire to do. What stays human is judgment about the customer journey, the quality of the messaging, and deciding which experiments matter. The role becomes less about manual campaign assembly and more about directing tools and interpreting results.

How it builds AI experience

Working at an AI-native accounting and ERP company means learning how AI fits into finance workflows, which informs how lifecycle messages are written and triggered. The hire would gain practice using AI tools for personalization, content and campaign operations, and could deepen this by learning how product and customer data feed automated journeys. Familiarity with SQL or a customer data platform would strengthen that foundation.

Worth showing

• Marketing automation platform fluency
• Funnel and segmentation analysis
• A/B testing programs
• B2B SaaS journey knowledge

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Campfire

An AI-native general ledger and ERP built for growth-stage companies outgrowing QuickBooks, aimed at closing the books in days instead of weeks, per the company.