Lifecycle Marketing Manager

Color Genomics, Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a pioneering company transforming cancer care through innovative digital solutions. As a Lifecycle Marketing Manager, you will take charge of B2B2C marketing initiatives, leveraging your expertise in user engagement and lifecycle marketing to drive impactful campaigns. Your role will involve collaborating with product and customer success teams to maximize program enrollment and participant engagement. This is an exciting opportunity to make a meaningful impact in healthcare while working in a dynamic and supportive environment. If you are passionate about using technology to enhance patient experiences, this role is perfect for you.

Benefits

Comprehensive medical, dental, vision benefits

401k match

Monthly phone and wifi stipend

Annual ergonomic stipend

Generous vacation policy

Paid parental leave

Free cancer screening resources

Qualifications

• 3-5+ years of digital marketing experience, especially with Braze.
• Strong analytical skills with reporting tools for performance optimization.

Responsibilities

• Lead planning and execution of enrollment and engagement campaigns.
• Collaborate cross-functionally to optimize campaign strategies.

Skills

Digital Marketing

User Engagement

Lifecycle Marketing

Analytical Skills

Email Design

Project Management

Creative Copywriting

Tools

Braze

Metabase

Google Suite

Job description

Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused.

In this role, you will work with our product and customer success teams to maximize enrollment in Color’s program, and maximize the level of engagement of enrolled participants regularly in the program. You will deeply understand our user behaviors, segment them based on what nudge strategies effectively get them to take action on their health, and ideate and execute on campaigns that reflect these understandings and help grow our end-to-end communication strategy with end-users.

Our Ideal Candidate Will Have:

• 3-5+ years of experience in digital marketing, with hands-on experience using Braze.
• Proficient in email design and campaign set-up in Braze.
• Strong analytical skills and proficiency with reporting tools to measure and optimize performance.
• Experience crafting and executing digital and multichannel strategies to drive engagement, including webinars, in-product outreach, text and email.
• Proven ability to collaborate cross-functionally to ensure effective campaign execution and drive tool optimizations.
• Experience with user segmentation, personalization, and lifecycle marketing.
• Creative mindset with the ability to turn ideas into actionable campaigns.
• Highly organized and capable of managing multiple projects simultaneously.
• Exceptional writing and editing skills, translating to the ability to write concise and creative copy for a variety of campaigns.
• A passion for healthcare, technology, and making a positive impact on people's lives is a plus.

Nice to Have:

• Healthcare B2B2C healthcare marketing experience.
• Experience using behavioral health and nudge theory to drive user engagement.
• Experience working on in-product notifications.
• Experience working with Metabase, Google Suite.

What We Offer:

• Competitive salary.
• Comprehensive medical, dental, vision, life, and disability benefits.
• 401k match.
• Monthly phone and wifi stipend for employees, annual ergonomic stipend.
• Generous vacation policy, paid holidays and company-wide recharge days.
• Equal paid parental leave for birthing and non-birthing parents.
• Free cancer screening and prevention resources for employees and their adult dependents.

Base Salary Range: The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.