Lifecycle Marketing Manager

Perpay - Career's Page; Philadelphia (Philadelphia County); On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative financial startup is seeking a Lifecycle Marketing Manager to enhance user engagement and retention. This role combines the best of both worlds: overseeing established marketing programs while developing strategies for new products. Collaborate with cross-functional teams to drive ambitious growth targets and optimize customer experiences. Join a dynamic team that values creativity and impact in a collaborative environment. If you're passionate about marketing and analytics, this opportunity offers a chance to make a real difference in the financial landscape.

Benefits

Competitive salary + company equity

401k with company match

Medical / Dental / Vision insurance

Flexible Spending Account (FSA)

Relocation assistance

Student loan repayment match

Gym subsidy with City Fitness

Cell phone plan

Paid parental leave

Unlimited PTO

Qualifications

• 3+ years of experience in lifecycle or retention marketing.
• Experience managing direct reports in a marketing function.

Responsibilities

• Manage Lifecycle marketing efforts across email, SMS, and push.
• Develop strategies and track member engagement throughout the lifecycle.

Skills

Lifecycle Marketing

Retention Marketing

Customer Strategy

Project Management

Analytics

A/B Testing

Tools

Iterable

Braze

Customer.io

Job description

Philadelphia, Pennsylvania, United States

About Us:

We believe everyone deserves a chance to improve their financial future. We’re dedicated to building simple and inclusive financial products that help our members create healthy habits and achieve economic stability.

Some things we’re excited about:

• $500 million in spending power used by our members
• Increasing members’ credit by 32 points (on average) within the first 3 months
• Backed by First Round Capital and JP Morgan

Products we’ve built to make an impact:

• Perpay Marketplace: Combines interest-free payments and modern e-commerce to reduce cost of ownership and promote healthy repayment behavior.
• Perpay+: Leverages Marketplace repayment history to help members monitor and build credit with all 3 credit bureaus.
• Perpay Credit Card: Expands access to the flexibility and benefits of a World Mastercard by removing common barriers like high security deposits and low approval odds.

The Perpay team is a motivated group of creative problem solvers who love getting things done and making an impact. Located in Center City, Philadelphia, our one-of-a-kind space promotes a collaborative work environment, unites our team, and feels like a home away from home.

About the Role:

As a Lifecycle Marketing Manager, you will oversee all efforts to drive user engagement and retention throughout the customer lifecycle. This is an exciting opportunity as it offers the best of both worlds: You will inherit an existing marketing infrastructure and program that is well established, while also being tasked with building out communications for our newest product, the Perpay Credit Card. You will work cross-functionally with Product, Brand, Data Engineering, and Analytics teams to provide leverage and reach ambitious growth targets. If you are a passionate marketing leader who’s keen on project management, customer strategy, and analytics, apply below!

Our greatest strength is our people and we’d love for you to be one of them!

Responsibilities:

• Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
• Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
• Understand our customer lifecycle deeply and identify opportunities for growth and optimization
• Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign.
• Investigate and test new channels to communicate with our existing customers
• Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
• Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
• Be an expert on competitive products, trends, and technologies and share insights across team

What You’ll Bring:

• 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
• Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
• Stays up to date with growth marketing trends, tactics, and frameworks
• Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc.
• Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
• Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
• Experience with A/B testing

Hey, we know not everybody checks all the boxes, so if you’re interested, please apply because you could be just what we’re looking for!

What We’ll Bring:

• Competitive salary + company equity
• 401k with company match
• Medical / Dental / Vision insurance
• Flexible Spending Account (FSA)
• Relocation assistance
• Student loan repayment match
• Gym subsidy with City Fitness
• Cell phone plan
• Paid parental leave
• Unlimited PTO
• Opportunity to gain experience at one of the fastest-growing financial startups in the country
• Work on both e-commerce & fintech customer-facing products
• Collaborate cross-functionally with product, design, marketing, operations, data teams, and more

This is not a remote opportunity; it is 100% onsite (#LI-Onsite) (#LI-TH1) (#LI-AK1)

Perpay is proud to be an equal opportunity employer. We value diversity in all its forms and are committed to creating an inclusive environment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, sex (including pregnancy), marital status, political affiliation, age, veteran status, disability status or other non-merit factor. Please contact us at [e-mail] to request accommodation.

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