Lifecycle Marketing Manager

Equiliem; New York (NY); On-site; USD 101,000 - 107,000; Full time

Job summary

Equiliem is seeking a Lifecycle Marketing Manager in New York, NY to execute and optimize personalized onsite campaigns across web, mobile web, and connected TV platforms. The role leverages marketing automation and personalization to drive acquisition, engagement, retention, and monetization.

Ideal candidates have experience with subscription-based models and onsite personalization platforms while collaborating with Product, Engineering, Analytics, Creative, and Marketing teams.

Qualifications

• 3–5 years of lifecycle marketing, marketing automation, or related roles.
• Recent hands-on experience with Redfast or Recurly Engage is required.
• Experience with subscription-based business models, including renewals and retention strategies.
• Strong analytical skills and attention to detail.
• Experience managing multiple projects in a fast-paced environment.
• Strong troubleshooting and problem-solving abilities.
• Experience with marketing automation/personalization platforms such as Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar.
• Familiarity with localization management systems and multilingual content workflows preferred.

Responsibilities

• Build, configure, test, launch, and maintain onsite lifecycle campaigns across multiple markets and digital platforms.
• Configure audience segmentation, triggers, business rules, frequency capping, and customer journey workflows.
• Monitor campaign performance and resolve issues before, during, and after launch.
• Develop personalized experiences based on lifecycle stage, subscription status, location, device, behavior, and content Preferences.
• Track performance and recommend optimization to improve acquisition, engagement, retention, and monetization.
• Partner with Product, Engineering, CRM, Analytics, Creative, and Regional Marketing teams to execute initiatives.
• Support experimentation, A/B testing, automation, and continuous improvement.
• Coordinate multiple campaigns with accuracy and timely execution.
• Support promotional messaging, subscription offers, feature announcements, content promotions, and customer communications.
• Assist with reporting, campaign analysis, and performance measurement.
• Troubleshoot platform issues and support lifecycle marketing enhancements.
• Perform additional duties as assigned.

Skills

Lifecycle marketing

Marketing automation

A/B testing

Independent contributor

Education

Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field

Tools

Redpath? actually Redfast

Recurly Engage

Braze

Salesforce Marketing Cloud

Adobe Journey Optimizer

Iterable

SQL

Segment

mParticle

Tealium

Adobe Experience Platform

Job description

Lifecycle Marketing Manager

New York, NY

Pay: $73.00 - $78.00 per hour

26-08257

Job Summary

The Lifecycle Marketing Manager is responsible for executing, optimizing, and managing personalized onsite marketing campaigns across web, mobile web, and connected TV platforms. This role leverages marketing automation and personalization technologies to deliver targeted customer experiences that drive acquisition, engagement, retention, and monetization. The ideal candidate has experience with subscription-based business models, onsite personalization platforms, marketing automation, and customer lifecycle strategies while collaborating with Product, Engineering, Analytics, Creative, and Marketing teams.

Job Responsibilities

• Build, configure, test, launch, and maintain onsite lifecycle marketing campaigns across multiple markets and digital platforms.
• Configure audience segmentation, campaign triggers, business rules, frequency capping, and customer journey workflows.
• Monitor campaign performance before, during, and after launch, identifying and resolving technical or operational issues.
• Develop personalized customer experiences based on lifecycle stage, subscription status, geographic location, device type, behavioral data, and content preferences.
• Track campaign performance and recommend optimization strategies to improve customer acquisition, engagement, retention, and monetization.
• Partner with Product, Engineering, CRM, Analytics, Creative, and Regional Marketing teams to execute marketing initiatives.
• Support experimentation, A/B testing, automation, and continuous improvement initiatives.
• Coordinate multiple concurrent campaigns while ensuring accuracy, quality, and timely execution.
• Support promotional messaging, subscription offers, feature announcements, content promotions, and customer communications.
• Assist with reporting, campaign analysis, and performance measurement.
• Troubleshoot platform issues and support ongoing enhancements to lifecycle marketing programs.
• Perform additional duties as assigned.

Job Requirements

• Minimum of three (3) to five (5) years of experience in lifecycle marketing, marketing automation, product marketing, or a related role.
• Recent hands‑on experience with Redfast or Recurly Engage is required.
• Experience supporting subscription-based business models, including customer acquisition, renewals, upgrades, downgrades, pricing changes, and retention strategies.
• Strong analytical skills with exceptional attention to detail.
• Experience managing multiple projects and priorities in a fast‑paced environment.
• Strong technical troubleshooting and problem‑solving abilities.
• Ability to work independently while collaborating effectively with cross‑functional teams.
• Experience with marketing automation or personalization platforms such as Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or similar platforms preferred.
• Familiarity with SQL for audience validation, segmentation, and campaign analysis preferred.
• Experience integrating Customer Data Platforms (CDPs) such as Segment, mParticle, Tealium, or Adobe Experience Platform preferred.
• Understanding of experimentation frameworks, feature flags, and A/B testing methodologies preferred.
• Knowledge of subscription lifecycle metrics including trial conversion, customer retention, churn, renewals, and lifetime value (LTV) preferred.
• Familiarity with localization management systems and multilingual content workflows preferred.
• Basic understanding of APIs, webhooks, and event‑driven marketing architectures preferred.
• Experience supporting streaming, subscription, direct‑to‑consumer (D2C), or digital media organizations preferred.
• Excellent written, verbal, organizational, and stakeholder management skills.

Education

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent combination of education and experience.

About Equiliem

Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive.

Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services.

For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience.

Benefits

We offer a comprehensive benefits package to our employees, which includes:

• Medical Insurance
• Vision & Dental Insurance
• Life Insurance
• Matching 401(k)
• Commuter Benefits
• Employee Discounts & Rewards
• Payroll Payment Options

Future Communication Consent

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EEO Employer

Equiliem is an equal opportunity employer. We do not discriminate or allow discrimination based on race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Equiliem will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] or [phone].