Lifecycle Marketing Manager

Resonancecompanies; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in the fashion industry seeks a retention marketer and operator to innovate their activation and retention strategies. In this role, you will leverage AI and no-code tools to transform user engagement, create personalized experiences, and run impactful lifecycle experiments, all while shaping the future of retention marketing.

Benefits

Full benefits (medical, dental, vision)

Competitive salary and equity

Qualifications

• 2-5 years of experience in growth or lifecycle marketing.
• Proficient with no-code tools for automation.
• Ability to write persuasive and high-converting copy.

Responsibilities

• Own user retention and map the customer lifecycle.
• Use AI and no-code tools to create automated workflows.
• Run experiments to optimize retention and engagement strategies.

Skills

Growth Marketing

Lifecycle Marketing

AI Tools

No-Code Tools

Data Analysis

Copywriting

Tools

Zapier

Airtable

Klaviyo

Job description

We're looking for aretention marketer and operatorto take ownership of ouractivation, re-engagement, and retention systemsfor a company building the future of fashion. Turn new users into active creators, and creators into repeat customers — through smart, personalized, automated lifecycle experiences.

You thrive on building, testing, and iterating quickly—and usingAI, no-code tools, and clever thinkingto move fast and deliver impact. You’ll dig into user behavior, design lifecycle experiments, and use AI and automation tools to execute campaigns fast. No waiting for product or engineering—this is your playground.

In this role, you will...

• Own user retention: Map the lifecycle, find dropoffs, and build experiments to bring people back.
• Hack together systems: Use AI, no-code tools, and your own creative muscle to build automations, messaging flows, and activation loops.
• Create at scale with AI: Use AI tools to generate and personalize content, landing pages, emails, and in-product experiences.
• Run lifecycle experiments: Test content, timing, frequency, and segmentation strategies to find what works—across messaging, onboarding flows, reactivation campaigns, or new user segments.
• Act on data: Surface insights, design interventions, and measure impact.

Why This Role is Special

• You’ll define the future of the fashion industry and retention marketing in the age of AI—not just optimize an existing playbook.
• You’ll move fasterthan traditional teams thanks to AI, automation, and full ownership.
• You’ll operate at the edgeof marketing, no-code, and AI—and become a model for the future of growth.
• You’ll see your work in the product, in the numbers, and in user feedback—every day.

You’re a fit if you...

• Have 2-5 years of experience in growth, lifecycle marketing, or startup execution, ideally in a zero-to-one or solo operator role.
• Think like aproduct manager for the funnel— test, iterate, measure.
• Have built or automated workflows usingno-code tools(Zapier, Airtable, Klaviyo, etc.) and love connecting the dots between tools without needing an engineer.
• Can write persuasive, clear, and high-converting copy—emails, texts, modals, landing pages, all of it.
• Love fast feedback loops. You're addicted to testing ideas, measuring impact, and improving daily.
• Are highly self-directed—you see problems and solve them before they’re assigned.

• We offer full benefits (medical, dental, and vision), a competitive salary and equity
• Resonance Companies is an equal opportunity employer and values diversity in our company. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.