Lifecycle Marketing Manager

Resonance Companies; New York (NY); On-site; USD 72,000 - 78,000; Full time

Job summary

Join a leading company transforming the fashion industry as a retention marketer and operator. You'll be responsible for user retention, utilizing AI and no-code tools to create impactful customer experiences, and defining the future of retention marketing. This mid-senior level position offers competitive benefits and the chance to make a significant impact in a dynamic environment.

Benefits

Full benefits (medical, dental, and vision)

Competitive salary and equity

Qualifications

• 2-5 years of experience in growth, lifecycle marketing, or startup execution.
• Experience using no-code tools to build or automate workflows.
• Strong ability to write clear and compelling copy.

Responsibilities

• Own user retention and map the lifecycle while building experiments.
• Use AI and no-code tools to create automations and messaging flows.
• Run lifecycle experiments across various strategies and measure impact.

Skills

Growth Marketing

Lifecycle Marketing

No-Code Tools

User Behavior Analysis

Copywriting

Education

Bachelor's Degree

Tools

Zapier

Airtable

Klaviyo

Job description

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We're looking for a retention marketer and operator to take ownership of our activation, re-engagement, and retention systems for a company building the future of fashion. Turn new users into active creators, and creators into repeat customers — through smart, personalized, automated lifecycle experiences.

You thrive on building, testing, and iterating quickly—and using AI, no-code tools, and clever thinking to move fast and deliver impact. You'll dig into user behavior, design lifecycle experiments, and use AI and automation tools to execute campaigns fast. No waiting for product or engineering—this is your playground.

In this role, you will...

• Own user retention: Map the lifecycle, find dropoffs, and build experiments to bring people back
• Hack together systems: Use AI, no-code tools, and your own creative muscle to build automations, messaging flows, and activation loops
• Create at scale with AI: Use AI tools to generate and personalize content, landing pages, emails, and in-product experiences
• Run lifecycle experiments: Test content, timing, frequency, and segmentation strategies to find what works—across messaging, onboarding flows, reactivation campaigns, or new user segments
• Act on data: Surface insights, design interventions, and measure impact
  
  

Why This Role is Special

• You'll define the future of the fashion industry and retention marketing in the age of AI—not just optimize an existing playbook
• You'll move faster than traditional teams thanks to AI, automation, and full ownership
• You'll operate at the edge of marketing, no-code, and AI—and become a model for the future of growth
• You'll see your work in the product, in the numbers, and in user feedback—every day
  
  
  

Requirements

You're a fit if you...

• Have 2-5 years of experience in growth, lifecycle marketing, or startup execution, ideally in a zero-to-one or solo operator role
• Think like a product manager for the funnel — test, iterate, measure
• Have built or automated workflows using no-code tools (Zapier, Airtable, Klaviyo, etc.) and love connecting the dots between tools without needing an engineer
• Can write persuasive, clear, and high-converting copy—emails, texts, modals, landing pages, all of it
• Love fast feedback loops. You're addicted to testing ideas, measuring impact, and improving daily
• Are highly self-directed—you see problems and solve them before they're assigned
  
  
  

Benefits

• We offer full benefits (medical, dental, and vision), a competitive salary and equity
• Resonance Companies is an equal opportunity employer and values diversity in our company. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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